GAMIFICATION & SERIOUS GAMES IN HEALTH by PHARMAGEEK

The term is designed as “the use of game design elements in non-game contexts.” If you start to think in terms of points, levels and achievements, you’ll begin to understand how gamification is attracting many of today’s educators like Montana history teacher Taylor Nix, who grabbed his students’ interest by creating a role-playing game for his class.

Marketing Strategy - Adding game mechanics to your marketing arsenal will accomplish more than adding a bit of fun: It adds incremental value. Here are three ways to make your existing customers more ...

Créé par son laboratoire, Syrum met en scène la création de nouveaux produits pharmaceutiques. Les joueurs vont créer et gérer leur propre laboratoire pharmaceutique. Cela demande un effort de conception énorme.

Gamification is radically changing the way companies do business, driving unprecedented engagement with customers, employees and stakeholders. Our vast community is represented by thought leaders in nearly every industry.

I was asked by Tom Post, my editor at Forbes.com who occasionally guides us contributors, to take a stab at writing about gamification in an email today. Little did he know today I have a lot to say about the topic of making work into play.