CONTENT MARKETING

Following the successful launch of its US business, mobile data exchange Adsquare has set its sights on the Asia Pacific (APAC) region.Today, the company...

Via Floriana Nicastro

Automation and new AI technologies aren't translating into new productivity growth. A new paper by Accenture explores why that is, and what organizations can do about it.

We are delighted to be able to announce that we have now reached our $500/month goal, and are only $173/month away from our $1000/month goal.

Data is one of the most valuable assets a company has at its disposal. Valuable insights can be gained from data to drive better business decisions, and th

En préparation depuis juin, c’est désormais officiel, Chrome commencera ce blocage à partir du 15 février 2018.

Via Christophe Dané

Une segmentation stratégique en amont, vous permettez de gagnez du temps sur l'activation des cibles sur les achats programmatiques en aval.

Via Christophe Dané

Original outstrips curated content for social media marketing

Content marketing is going mainstream in 2013. B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to e…

Dass ich ein großer Fan der Adobe- Apps, besonders der Sparkreihe bin, ist kein Geheimnis. Dass diese in nahezu allen Schulen, die ich besuche oder mit denen ich spreche, mittlerweile einsetzen, li…

Via Andreas Hofmann

After a slow start out of the gate, adoption of ads.txt is taking off with some help from Google.

Via Christophe Dané

Advanced AI systems with the ability for human-like reasoning are on the way and will be able to help the media industry identify fake news stories, make better content recommendations and better production decisions.

With improvements in technology and marketing, companies have more options than ever before to put their messages across, as digitization and the emergence of smartphones, tablets and laptops have opened up a new era of marketing. Adverticumʼs new subsidiary DataMe provides a comprehensive, highly effective opportunity for advertisers to deliver relevant, appealing messages to customers.

Ad Server I would have liked to build written in 2007

Making good strategic design decisions about the locations of your data and processing is key

Social media is a powerful tool, but you may not know how to utilize it effectively. Use these resources to help you learn social media marketing in no time.

Was invited by out-going Director General of the Government Information Department Ranga Kalansooriya late Sunday night to give a presentation the next day on social media and its importance for government officials, at a workshop organised by him with representatives from Facebook (coming in from India) present. Incoming / acting DG of the Government Information…

The B2B Content Marketing Report is based on over 600 survey responses from marketing professionals to better understand the current state of content marketing…

Réussir à vendre les chatbots idiots d’aujourd’hui comme de l’IA ce n’est même plus de l’intelligence, c’est du génie.

Via Eric Feuilleaubois

These podcasts serve as a way for graphic designers and many other ingenious professionals to gain knowledge of something new and be inspired