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Millions have ordered Amorelie's pleasure boxes to spice up their sex lives. We find out how founder Lea-Sophie Cramer got one of Europe's biggest media broadcasters on board.
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Amorelie’s triumph isn’t exactly a surprise. “People who’d once be like ‘Oh My God, can I really buy a love toy?!” find it much easier to say I am buying a box from a lifestyle brand,” says Cramer.
She was one of the Forbes 30 Under 30 in 2016, and the founder’s digital-first approach to sex toys met a wide gap in the European market. She sold the stratup t a tv Titan