Réseaux et médias sociaux, veille, technique et outils
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Comment créer un Twitter Moment

Comment créer un Twitter Moment | Réseaux et médias sociaux, veille, technique et outils | Scoop.it
From blog.hubspot.com - March 28, 2017 3:32 AM

When more than 9,000 tweets are published per second, it can be hard to find great content on the platform. So in 2015, Twitter rolled out Twitter Moments -- curated tweets revolving around a single topic or story, all in one place.

Initially, only Twitter and its editorial partners, such as BuzzFeed and The New York Times, could curate Moments. Last year, however, Twitter opened up Moments for all Twitter users. Now, all content creators on the platform can compile groups of tweets. Whether it’s about an event, a campaign, or a pop culture moment, marketers can take advantage of this feature and potentially get discovered by new followers.

In this blog post, we’ll dive into the 411 on Twitter Moments, how to create them, and how brands can use them....


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Jeff Domansky's curator insight, March 27, 2017 1:00 PM

Really useful guide and tips for creating Twitter moments.
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Rescooped by Fabrice from Public Relations & Social Marketing Insight
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Facebook Brand Page: You're (Probably) Doing It Wrong

Facebook Brand Page: You're (Probably) Doing It Wrong | Réseaux et médias sociaux, veille, technique et outils | Scoop.it
From www.inc.com - October 21, 2012 9:15 AM
On average, only 6% of a brand's Facebook fans engage with its Facebook Page content.

 

It looks as though Facebook might not be the effective customer engagement engine so many business owners have thought it to be.

On average, only 6% of a brand's Facebook fans actually engage with the brand's Facebook Page via likes, comments, and answers to poll questions (among other ways), according to a new study by Facebook app developer Napkin Labs. The study found over the course of a month, the average Facebook fan will engage with a brand's page less than once.

 

It turns out, this is usually the company's fault. Riley Gibson, the CEO and co-founder of Napkin Labs, said that most companies simply focus on growing their number of page likes via contests and sweepstakes. But these "like grab" tactics do little to foster lasting, consistent customer engagement.

 

"It all starts with content," he said. "Like count is becoming less and less relevant. ... Engagement is about creating great content relevant to your customers--content that's helpful and useful to them."...

 

[Are you a Facebook fathead? This infographic will smarten you up! ~ Jeff]


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14 social media hacks from the experts

14 social media hacks from the experts | Réseaux et médias sociaux, veille, technique et outils | Scoop.it
From webogi.com - June 29, 2015 4:30 AM

This round-up of pro social media hacks comes from fourteen hard-hitting social media pros.

 

Use these 15 helpful and actionable social optimization tricks to boost your engagement, productivity, revenue, and following....


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Marco Favero's curator insight, June 29, 2015 4:58 AM

aggiungi la tua intuizione ...
Jerry Busone's curator insight, June 29, 2015 8:28 AM

Track my life and Cam card apps are very interesting 
Gigi Bozzano's curator insight, June 29, 2015 11:29 AM

Whether you work for someone else, are an entrepreneur, or own a small business having a social media plan is essential to furthering your brand awareness and boosting both your visibility and engagement. How to do accomplish this without spending hours a day? Here are some helpful hacks to get you there.
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