Réseaux et médias sociaux, veille, technique et outils
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5 moyens simples de suivre les bons comptes sur Twitter - YouSeeMii

5 moyens simples de suivre les bons comptes sur Twitter - YouSeeMii | Réseaux et médias sociaux, veille, technique et outils | Scoop.it
From blog.youseemii.fr - September 26, 2014 11:19 AM

Une des premières logiques dans le monde du social media est de se focaliser sur des critères quantitatifs pour mesurer les performances de vos actions. Principale métrique visée, le nombre de fans ou followers que peut comptabiliser un compte social. Naturellement, certaines personnes vous parlerons de la fameuse technique des restaurateurs.

La dite technique, serait en effet de placer les premiers clients auprès des fenêtres afin de démontrer aux passants à l’extérieur qu’il y a du monde à l’intérieur de l’établissement. Sauf que vous l’aurez compris, même si de manière superficiel vous y voyez un sentiment de popularité, cela n’est pas forcément un gage de qualité sur la prestation offerte. De manière similaire à cette métaphore, je persiste à croire qu’un nombre d’abonnés n’est pas une fin en soit.

C’est pourquoi aujourd’hui, je souhaite retourner la question en me focalisant sur vos abonnements. Suivez-vous les bons comptes sur Twitter ? La question peut surprendre mais cela peut vous apporter différents avantages tels que :


Via Pim-Bim The Inbound Suite
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Médias sociaux : une méthodologie en 14 étapes

Médias sociaux : une méthodologie en 14 étapes | Réseaux et médias sociaux, veille, technique et outils | Scoop.it
From www.choblab.com - November 19, 2012 8:30 AM
Pour définir et mettre en oeuvre une stratégie efficace sur les médias sociaux, voici une synthèse méthodologique en 14 étapes.

Via Denis Failly
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17 Social Media Cheat Sheets [Infographics]

17 Social Media Cheat Sheets [Infographics] | Réseaux et médias sociaux, veille, technique et outils | Scoop.it
From www.practicalecommerce.com - October 21, 2012 8:28 AM

People & businesses use a variety of social media sites for a variety of applications. These visual guides are a helpful way to understand the best uses of each site.

 

Visit the article link for a list of cheat sheets for major social media sites. These infographic tools help to identify keyboard shortcuts and other functionalities to assist in your social media workflow, marketing efforts and engagement. The infographic links also share best practices for specific sites, such as Facebook and Twitter.


Via Lauren Moss, Jose H. Flores
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How To Create Your First Facebook Ad Campaign: Step-By-Step | Social Media Today

How To Create Your First Facebook Ad Campaign: Step-By-Step | Social Media Today | Réseaux et médias sociaux, veille, technique et outils | Scoop.it
From socialmediatoday.com - July 2, 2012 4:38 AM

With a recent debate surrounding the effectiveness of Facebook ads, there has been a lot of talk regarding whether or not Facebook ads actually provide value to your business. So you may be thinking, why should my business be advertising on Facebook?

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The Real Value of Facebook Isn't Your Likes or Fans

The Real Value of Facebook Isn't Your Likes or Fans | Réseaux et médias sociaux, veille, technique et outils | Scoop.it
From mashable.com - November 22, 2012 3:47 AM

Most businesses focus on their Facebook page. More specifically, they want to know how to get more Likes/fans or engagement.

 

These are all common questions from businesses looking to grow with Facebook. The problem is that they may be missing out on the bigger picture of Facebook. Sure, these things matter, but let’s face it, many of your customers don’t want to like you on Facebook (they just don’t care enough about you) and most of your fans have probably already done business with you.

 

Think about how you use Facebook. You don’t go out and “Like” random pages for businesses you don’t already use or plan to use (with the exception of some inspirational brands). We usually like things on Facebook that we like and use in the real world.

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Marshall Van Fleet's curator insight, June 13, 2014 12:34 PM

Most businesses focus on their Facebook page. More specifically, they want to know how to get more Likes/fans or engagement.

 

These are all common questions from businesses looking to grow with Facebook. The problem is that they may be missing out on the bigger picture of Facebook. Sure, these things matter, but let’s face it, many of your customers don’t want to like you on Facebook (they just don’t care enough about you) and most of your fans have probably already done business with you.

 

Think about how you use Facebook. You don’t go out and “Like” random pages for businesses you don’t already use or plan to use (with the exception of some inspirational brands). We usually like things on Facebook that we like and use in the real world
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10 Ways to Grow Your Facebook Following | Social Media Examiner

10 Ways to Grow Your Facebook Following | Social Media Examiner | Réseaux et médias sociaux, veille, technique et outils | Scoop.it
From www.socialmediaexaminer.com - November 15, 2012 4:41 PM

Has your Facebook Page growth stalled?

 

Now is a good time to examine your Facebook activities, cutting out what isn’t working and expanding what works.

 

Here are ten tips to help grow your Facebook community.

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Understanding Facebook Edgerank

Understanding Facebook Edgerank | Réseaux et médias sociaux, veille, technique et outils | Scoop.it
From www.sitepronews.com - July 2, 2012 4:38 AM

With 900 million people on Facebook, the social network is a prime medium for marketers.  herefore, this makes Edgerank one of the most important algorithms in marketing. Edgerank is a secret algorithm that ranks the content you publish and determines which content will be visible to your fans. Edgerank not only determines which of your connections are the most important to you and, hence, whose content appears most frequently; but also determines which kind of content appears higher than others in the Facebook newsfeed.

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