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Twitter est apprécié par ses utilisateurs pour de nombreuses raisons. L’absence de filtre est souvent mise en avant : contrairement à Facebook, la Timeline permet d’accéder à l’ensemble des messages partagés par ses followers. C’est souvent très utile : aucun EdgeRank n’est placé entre les utilisateurs, on accède ainsi à... Via Gaëtan Compigni, Frédéric DEBAILLEUL 
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Comme vous le savez, Facebook vous offre la possibilité de surveiller des pages de vos concurrents, de pouvoir les comparer en terme de fans acquis. Il suffit pour cela d’ajouter ces pages directement dans votre admin. En temps normaux, Facebook envoie alors une notification de type « quelqu’un a ajouté votre page sur sa liste des […]
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Derrière le mot anglais Edgerank se cache l’algorithme de Facebook qui gère la visibilité des publications. Cet algorithme permet de faire un « tri » de ce que vous voyez ou non dans votre fil d’actualité. Il s’applique tout autant aux profils qu’aux pages. Les polémiques sont récurrentes sur un affichage trop sélectif des publications. En effet, seuls 10 à 16% (parfois moins) des contacts ou fans voient une publication mise en ligne sur le réseau. Pour bien comprendre comment fonctionne l’Edgerank, et comment optimiser la portée de vos publications, le site SocialBakers, spécialiste des social analytics publie un guide très instructif Via Frédéric DEBAILLEUL, MrPaxs Jérémie Daum (Paxs Conseil), Laetitia Langeix
MrPaxs Jérémie Daum (Paxs Conseil)'s curator insight,
February 4, 2013 9:08 AM
Merci @Valerie_Payotte et source http://www.blogdumoderateur.com pour cette explication de texte du Edge Rank de Facebook qui est encore bien obscur...
Facebook et moi (nous ?) c'est un peu : "cachez ce visage que je ne saurai (trop) voir..." A suivre Mr Paxs 
Jérôme Simon agent immobilier Versailles's curator insight,
November 6, 2013 3:48 PM
Je remonte cet article, c'est toujours bon de réviser !
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Rather than the usual look ahead at year end, this looks at trends happening right now in social media being implemented by brands globally Via Gerrit Bes
Margareth Baulard's curator insight,
December 13, 2012 6:04 AM
Les tendances du moment et non pas une rétrospective de 2012 !
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Has your Facebook Page growth stalled?
Now is a good time to examine your Facebook activities, cutting out what isn’t working and expanding what works.
Here are ten tips to help grow your Facebook community.
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![17 Social Media Cheat Sheets [Infographics] | Réseaux et médias sociaux, veille, technique et outils | Scoop.it](https://img.scoop.it/Ye3IoOPxD-Kbod85iAd84jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
People & businesses use a variety of social media sites for a variety of applications. These visual guides are a helpful way to understand the best uses of each site.
Visit the article link for a list of cheat sheets for major social media sites. These infographic tools help to identify keyboard shortcuts and other functionalities to assist in your social media workflow, marketing efforts and engagement. The infographic links also share best practices for specific sites, such as Facebook and Twitter. Via Lauren Moss, Jose H. Flores
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Vous voulez en apprendre un peu plus sur Facebook et sur vos moindres faits et gestes sur ce réseau social ? Via Freewares&Tutos
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With 900 million people on Facebook, the social network is a prime medium for marketers. herefore, this makes Edgerank one of the most important algorithms in marketing. Edgerank is a secret algorithm that ranks the content you publish and determines which content will be visible to your fans. Edgerank not only determines which of your connections are the most important to you and, hence, whose content appears most frequently; but also determines which kind of content appears higher than others in the Facebook newsfeed.
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Conférence "Engagement Facebook" CCI Bayonne Pays Basque - 19 juin 2012 - Intervenants : Frédéric PERES (Responsable CCI eBusiness) et Isabelle MATHIEU (Cons... Via Sylvain Proust, Laurence Galambert
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Les campagnes Facebook Ads peuvent vous permettre de mettre en place des campagnes de recrutement de fans qualifiés très efficaces. Cependant, il ne suffit pas de passer par l'outil publicitaire cla
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Le réseau social ne facilite pas la tâche à ceux qui voudraient rester incognito. Mais voici la solution. Via Frédéric DEBAILLEUL
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Conférence Facebook CCI Bayonne Pays Basque - 20 novembre 2012 - Intervenants : Frédéric PERES (Responsable CCI eBusiness) et Isabelle MATHIEU (Consultante Social Media) Via Mathieu Bruc, Frédéric DEBAILLEUL
PSII Consultants's curator insight,
January 24, 2013 7:05 AM
Diaporama : 11 conseils et exemples pour optimiser votre Journal Facebook | @scoopit via @MathieuBruc http://sco.lt/.. 
Thomas Yung's comment,
February 19, 2013 9:48 AM
C'est une bombe cette présentation, rien de nouveau, mais tout est résumé sur une seule présentation, merci Isabelle pour le partage, merci Mathieu pour l'avoir scoopé !
France Lafleur's curator insight,
February 19, 2013 11:21 AM
Travail bien exécuté avec toutes les informations utiles afin d'optimiser votre journal Facebook.
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Most businesses focus on their Facebook page. More specifically, they want to know how to get more Likes/fans or engagement.
These are all common questions from businesses looking to grow with Facebook. The problem is that they may be missing out on the bigger picture of Facebook. Sure, these things matter, but let’s face it, many of your customers don’t want to like you on Facebook (they just don’t care enough about you) and most of your fans have probably already done business with you.
Think about how you use Facebook. You don’t go out and “Like” random pages for businesses you don’t already use or plan to use (with the exception of some inspirational brands). We usually like things on Facebook that we like and use in the real world.
Marshall Van Fleet's curator insight,
June 13, 2014 12:34 PM
Most businesses focus on their Facebook page. More specifically, they want to know how to get more Likes/fans or engagement.
These are all common questions from businesses looking to grow with Facebook. The problem is that they may be missing out on the bigger picture of Facebook. Sure, these things matter, but let’s face it, many of your customers don’t want to like you on Facebook (they just don’t care enough about you) and most of your fans have probably already done business with you.
Think about how you use Facebook. You don’t go out and “Like” random pages for businesses you don’t already use or plan to use (with the exception of some inspirational brands). We usually like things on Facebook that we like and use in the real world
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Voici comment fusionner plusieurs Pages Facebook et transformer votre profil en Page Facebook. Cliquez ici pour afficher le tutoriel.
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On average, only 6% of a brand's Facebook fans engage with its Facebook Page content.
It looks as though Facebook might not be the effective customer engagement engine so many business owners have thought it to be. On average, only 6% of a brand's Facebook fans actually engage with the brand's Facebook Page via likes, comments, and answers to poll questions (among other ways), according to a new study by Facebook app developer Napkin Labs. The study found over the course of a month, the average Facebook fan will engage with a brand's page less than once.
It turns out, this is usually the company's fault. Riley Gibson, the CEO and co-founder of Napkin Labs, said that most companies simply focus on growing their number of page likes via contests and sweepstakes. But these "like grab" tactics do little to foster lasting, consistent customer engagement.
"It all starts with content," he said. "Like count is becoming less and less relevant. ... Engagement is about creating great content relevant to your customers--content that's helpful and useful to them."...
[Are you a Facebook fathead? This infographic will smarten you up! ~ Jeff] Via Jeff Domansky
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Robin Good: Facebook has introduced a new curation feature designed to allow its users to collect and organize their favorite "products" into so-called "Collections".
According to Hubspot "the new feature called 'Collections,' allows marketers to add “Want” or “Collect” buttons to news feed posts about products."
The new FB "Collections" is publicly available to everyone, and it is being tested "with 7 retail partners -- Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com." (you need to go to those FB brad pages to test it).
It also seems that the feature can be activated in at least three different ways by one of these three upcoming action buttons:
a) "Want": adds the product to a Timeline section of a user's profile called “Wishlist”
b) "Collect": adds the item to a Collection called “Products”
c) "Like": a special version of the standard "Like" button that also adds the item to “Products”
N.B.: While Collections are free for business pages to use, they're only visible to the page's fans. You have to "Like" the page in order to see these types of posts.
Find out more here: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx
and here: http://techcrunch.com/2012/10/08/facebook-collections/
Via Robin Good
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With a recent debate surrounding the effectiveness of Facebook ads, there has been a lot of talk regarding whether or not Facebook ads actually provide value to your business. So you may be thinking, why should my business be advertising on Facebook?
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