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Scoop.it!
With Millennials leading the way, consumers are looking for tools that allow them to take control of their finances and make banking easier. Via HypeLife Brands (SoCal) 
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Scoop.it!
How companies can incorporate gamification into their products to appeal to millennials. Via HypeLife Brands (SoCal)
Ariane Benard Mechler's insight:
Le jeu pour séduire la jeune génération Les Millennials aiment jouer, se voir rapidement récompensés, les contenus partageables, attractifs, le fun, la compétition, être incentivés. Les marques qui intègrent cela dans leurs stratégies commerciales sont sur le bon chemin
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