The surprising truth of millennial marketing  | Millennials | Scoop.it
From www.travelweekly.com.au - March 11, 2017 10:52 AM

Yahoo7 has rewritten the rules on marketing to millennials, revealing many of their digital habits are very similar to Generation X and Baby Boomers. In a new report drawing from a range of studies, data and proprietary Yahoo7 research, it showcased seven key themes in which the 18-34 year old generation was more similar than different in their use and engagement with digital media. Among the themes:

 

  1. Digital daily habits.
  2. Social media.
  3. Mobile.
  4. Brand reach.
  5. Video.
  6. Emotional reaction to creative.
  7. Effectiveness of advertising. 

 

Find out more.


Via Tourism Australia