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Last week in New York, Chic Being was participating in Luxury FirstLook
2017, an annual conference of the American luxury industry organized by
well-know think tank Luxury Daily. An amazing opportunity to learn, share
and network among senior executives from luxury brands, retailers, ad
agencies, media and market researchers. 2016 was a year of slow market
growth & huge transformation of luxury customers’ needs, and it seems the
trend will continue in 2017. Almost unpredictably changing consumer
behavior and expectations, digital & media disruption, quicker-than-ever
technology innovations, slowing down of European and Asian markets and
political shifts in major countries will impact the luxury business
dynamics. According to the results of research conducted by Unity
Marketing, based on 600 responses of people working for luxury brands,
overall business conditions in 2017 will be worse (45%) or equal (25%) than
in 2016. However, this dynamic environment opens great opportunities for
smart, independent brands, agile to navigate in the omni-channel world and
create sustainable experience hand in hand with their consumers. Discover
major conclusions from 2016 and tips to develop modern luxury brands
successfully in the future.
