Digital or Die: The Choice for Luxury Brands | e.Luxe | Scoop.it
From www.bcgperspectives.com - June 4, 2017 5:30 AM
Nearly six out of ten luxury sales are digitally influenced—whether brands are ready or not. And 80% of luxury consumers (including older shoppers) now want omnichannel experiences. The implication: brands must catch up with fast-changing consumer expectations and shift to a digital mindset.