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...In a world where your competitors have all shown up on the various social networks, and where your target market is having trouble keeping up (there’s actually a lot of writing now about “social media fatigue”), how will you stand out?
In “The Impact Equation,” Julien Smith and I recommend that you learn how to stand out from others, or Contrast. The equation is “Impact= Contrast x (Reach + Exposure + Articulation + Trust + Echo). The following idea is a mix of Contrast plus Exposure.
One way that companies are earning new customers is by content that checks two of the three boxes
* interesting
* helpful...
[Chris Brogan talks about the secret of winning the attention war which includes being more personable than your competitors ~ Jeff]
Via Jeff Domansky
