Akshaya Shanmugam, 29, the CEO of Chennai-based start-up Lumme Inc, is among the innovators and entrepreneurs in the latest Forbes ’30 under 30′ list in the field of healthcare.
Lumme Inc uses a combination of wearable technology, machine learning and behavioral psychology to crack the code of addictive behavior, says the 2018 edition of Forbes `30 under 30′.
According to Shanmugam, the platform uses a smartwatch to passively monitor smoking behavior and other factors like the time of the day, their movements and social interactions of the person concerned. It then makes an assessment of the smoking patterns of the person and predicts when he or she is likely to smoke next. Based on the prediction, the platform is able to send an alert 6 minutes before they are about to light a cigarette.