B2B OP TBS
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B2B OP TBS
Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
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Source One Report Identifies Growing Trend in Supplier Relationship Management Among Strategic Sourcing Groups, Outlines Best Practices | IndustrialPR - Manufacturing & Technology News

Source One Report Identifies Growing Trend in Supplier Relationship Management Among Strategic Sourcing Groups, Outlines Best Practices | IndustrialPR - Manufacturing & Technology News | B2B OP TBS | Scoop.it
Post Your Press Release on IndustrialPR.net (National News: Source One Report Identifies Growing Trend in Supplier Relationship Management Among Strategic...
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Your Brand Is Not What You Sell | B2B Marketing Insider

Your Brand Is Not What You Sell | B2B Marketing Insider | B2B OP TBS | Scoop.it
One of my core beliefs of effective content marketing is to deliver content people actually want.
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The Power Of Personal Branding In B2B Lead Generation - exploreB2B

When it comes to B2B lead generation, you have to admit that getting in touch with your target market can be pretty hard. These days, with the explosion of online B2B lead generation and ...
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Key Account Management - Selecting the Right Accounts (Session 7)

Key Account Management This 7 part online training series offers a comprehensive overview of Essential Selling Skills broken down into manageable and practic...
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The Biggest Mistake Made in Business Marketing - Huffington Post

The Biggest Mistake Made in Business Marketing - Huffington Post | B2B OP TBS | Scoop.it
The Biggest Mistake Made in Business Marketing Huffington Post This happens all the time because businesses and marketing newbies try to make their products and services all things to all people - rather than fishing with the kind of lure that...
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Customer Centricity is Proving Profitable for B2B Brands - Direct Marketing News

Customer Centricity is Proving Profitable for B2B Brands - Direct Marketing News | B2B OP TBS | Scoop.it
Direct Marketing News Customer Centricity is Proving Profitable for B2B Brands Direct Marketing News Now a recent study from strategic branding firm Siegel+Gale shows that B2B brands with this same customer-centric approach are also seeing a boost...
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Beyond PowerPoint: 10 Business Presentation Tools - BusinessNewsDaily

Beyond PowerPoint: 10 Business Presentation Tools - BusinessNewsDaily | B2B OP TBS | Scoop.it
BusinessNewsDaily Beyond PowerPoint: 10 Business Presentation Tools BusinessNewsDaily Instead of hiring a professional animator or purchasing expensive animation software, use PowToon, which offers an affordable and easy-to-use interface with all...
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Content Marketing: How to Talk B2B and Brand Your Business - exploreB2B

The Joke's on You 
Don’t kid yourself, fellow B2B executive. Modeling your content marketing plan around the recent success of Coca-Cola’s content marketing campaign is a surefire way to fall ...
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Price Vs. Cost: OEM And Supplier Knowledge-Sharing - Manufacturing.net

Price Vs. Cost: OEM And Supplier Knowledge-Sharing - Manufacturing.net | B2B OP TBS | Scoop.it
Manufacturing.net
Price Vs. Cost: OEM And Supplier Knowledge-Sharing Manufacturing.net Purchasing and supply management that have traditionally focused on price are starting to take heed of a bigger value proposition and a more overall holistic...
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5 Reasons Why Relationship Marketing is Important in Business

5 Reasons Why Relationship Marketing is Important in Business | B2B OP TBS | Scoop.it
Great blog post at Kim Garst - Social Media for Business Owners :

1.  Build the Know, Like and Trust Factor
It's a phrase you've heard countless times, but are you living it?
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Superb Marketing Tip for Project Managers : Project Management and Templates

Superb Marketing Tip for Project Managers : Project Management and Templates | B2B OP TBS | Scoop.it
#ProjectManagement: Superb Marketing Tip for Project Managers http://t.co/6mBigTzi1m
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Are Trade Shows Too 'Old School'?

Are Trade Shows Too 'Old School'? | B2B OP TBS | Scoop.it
Trade shows are an investment but the expense beyond the booth can be used for marketing materials that will be used long term and in a variety of different ways.... (Tech.
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How to Use Evernote for Inbound Marketing and Project Management

How to Use Evernote for Inbound Marketing and Project Management | B2B OP TBS | Scoop.it
Evernote is an extremely valuable tool for project management and inbound marketing. Use these tips to get the most out of your efforts.
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5 Shortcuts for Setting Up Your Small Business Booth for Trade ...

5 Shortcuts for Setting Up Your Small Business Booth for Trade ... | B2B OP TBS | Scoop.it
There are hundreds of trade shows to attend within every niche and even small business trade shows for small to mid-sized companies. When you've found the right show for your business the work is just beginning.
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Why B-To-B Branding Matters More Than You Think

Why B-To-B Branding Matters More Than You Think | B2B OP TBS | Scoop.it
By Agnes Claye, Blair Crawford, Sascha Lehman, Thomas Meyer On March 8, KKR made a $3.74 billion bid for Gardner Denver.
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Request for Proposal Template - Free RFP Template

Request for Proposal Template - Free RFP Template | B2B OP TBS | Scoop.it
Download your free Request for Proposal template here. This RFP template, along with many other templates for project management are available for free downloads. (Need a template for a project management task?
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Social Media Marketing For B2B: Explained | Data-Driven Marketing Network

Social Media Marketing For B2B: Explained | Data-Driven Marketing Network | B2B OP TBS | Scoop.it
Many business-to-business companies have turned their back on social media marketing like a divorced son-in-law. Didn't work, won't work. Neal Schaffer, author of Maximize Your Social, thinks you're wrong.
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5 Types of Influencers B2B Marketers Need to Engage Now - Business 2 Community

5 Types of Influencers B2B Marketers Need to Engage Now - Business 2 Community | B2B OP TBS | Scoop.it
Business 2 Community
5 Types of Influencers B2B Marketers Need to Engage Now
Business 2 Community
You've seen the stats: 60 to 80 percent of the buying process is done before anyone wants to chat with your chomping-at-the-bit sales reps.
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Request for Proposal, or Request for Partner? | Blog | Hanson Inc.

Request for Proposal, or Request for Partner? | Blog | Hanson Inc. | B2B OP TBS | Scoop.it
As a digital agency, we’ve responded to our fair share of RFPs over the years. Some are well thought out and others… not so much.
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B2B Marketing and Twitter: Strong Marriage, Legitimate ROI?

B2B Marketing and Twitter: Strong Marriage, Legitimate ROI? | B2B OP TBS | Scoop.it
Dag Holmboe trekked along the 26.2-mile running route from Hopkinton, Mass., to Boston for the 2014 Boston Marathon in April.Meanwhile, Holmboe put his Twitter analytics engine to work.
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Supplier Management Is Inflecting from Cost to Strategic Innovation - ThomasNet News

Supplier Management Is Inflecting from Cost to Strategic Innovation - ThomasNet News | B2B OP TBS | Scoop.it
Supplier Management Is Inflecting from Cost to Strategic Innovation
ThomasNet News
Hackett Group predicts that in three years, supplier relationship management will out-deliver sourcing in terms of monetary value as a percentage of total spend.
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Decision Making Unit (DMU) - ToolsHero

Decision Making Unit (DMU) - ToolsHero | B2B OP TBS | Scoop.it
Decision Making Unit (DMU) - this article explains Philip Kotler’s Decision Making Unit. After you have read the article you will understand the concept, the roles and their function.

Via Vincent van Vliet
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7 Catalysts for the New Paradigm in Business and Marketing | The 7 Graces of Marketing - ethical marketing for social entrepreneurs

7 Catalysts for the New Paradigm in Business and Marketing | The 7 Graces of Marketing - ethical marketing for social entrepreneurs | B2B OP TBS | Scoop.it
Lynn Serafinn examines 7 current influences impacting the world of business and marketing, and explores how they might change our future for the better.
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Behind Brand success in B2B Markets

Behind Brand success in B2B Markets | B2B OP TBS | Scoop.it

The concept of a brand is a bit more complex in the industrial or B2B markets as the brand has to convey a whole bundle of values to multiple stakeholders in the buying process or in company decision making unit.

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EBACE 2014: Optimistic Event Kicks Off With Multiple Product Launches - Aviation International News

EBACE 2014: Optimistic Event Kicks Off With Multiple Product Launches - Aviation International News | B2B OP TBS | Scoop.it
Aviation International News EBACE 2014: Optimistic Event Kicks Off With Multiple Product Launches Aviation International News The company has already engaged more than 100 suppliers, and it announced at EBACE that Fokker Aerostructures will supply...
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