Writing about Life in the digital age

It’s no surprise that Google, now part of Alphabet, loves data, and the company’s execs frequently share the revelations they find, such as their insights on mobile web use. But some of us would be surprised to discover that this unicorn company often turns its eye inward, analyzing information about its people to help improve its operations.

A group of employees from Google’s People Operations section, the equivalent of an HR department, decided to complete an analysis to answer one question: What makes a Google team effective?

Here’s a look at their approach and the startling revelations they had along the way.

Innovation is a team sport. Although creativity is a characteristic that is often used to describe individuals, the idea of the lone genius is a myth. Even famous inventors such as Thomas Edison where in reality representing the ‘work of many men’. Francis Jehl, a longtime assistant of Thomas Edison , used this phrase to describe the group of engineers who worked with Edison at his Menlo Park lab.

On the journey from ideation to a successful product launch, innovation necessitates the interaction of multiple actors, across many departments, with different expertise and knowledge. In writing about the illustrious history of Bell Labs, James Gertner notes that, ‘…almost by definition, a single person or even a single group, could not alone create an innovation. The task [is] too variegated and involved’.

Multidisciplinary collaboration is the stew in which creativity and innovation thrive. Such collaboration creates insights by exposing people to ideas from other disciplines besides their own area of specialization. This creates tremendous opportunities for serendipity. However, even in cross-functional teams, work is ultimately performed by individuals. Each person has to play their part. So how can we get the combined outputs of our teams to be more creative?

When we think productivity, we rarely think of workplace design as a major contributor or detractor, but compelling ongoing research shows that it plays a much larger role than initially thought. According to research published in the Journal of Experimental Psychology, an empowered office environment can increase worker productivity on cognitive tasks by 25%, and possibly more.

Workspace design today is undergoing a major creative shift. We've gone from cubicles (people are productive in isolation) to open-plan spaces (collaboration leads to success) to what I believe is the next major step - integrated multi-function design which recognizes that people need multiple spaces based on their ongoing and changing needs within a business day.

Instead of looking out across rows of cubicles, today's office worker needs a mix of team meeting rooms, open lounge-like areas, and private workspaces.