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Here’s a specific example of how we are leveraging our attendance at a conference to create value and interest in our current and potential clients.
Our company focuses upon Cybersecurity, and there is a conference called BlackHat that has become a mecca for hackers, hackivists, and those who are involved in the security industry. Many of our customers are under budget constraints and can’t attend conferences,
so while going to training and seminars at the conference this year our security engineers will be leveraging social media to make sure that our customers and followers can virtually gain access to the latest trends and exploits....
Content Marketing is the New SEO. Having a Content Marketing strategy for your online business is key to SEO success in 2013. However, Content Marketing should be done correctly by following certain guidelines. Below is an infographic which shows the Do’s and Dont’s of Content Marketing....
How popular has branded content marketing become this year? In a recent article, Direct Marketing News reported that 66% of brands and 65% of agencies consider branded content marketing to be very important or most important to their overall marketing efforts. According to the following infographic, 70% of brands and 77% of agencies have used branded marketing for advertising purposes. Some 32% of brands said an increase in sales was "their preferred method of content marketing measurement," and some 30% of agencies said brand lift was theirs....
When you’re a brand looking to use social media to raise awareness of your products and services, boost website traffic footfall and drive sales, where do you turn? Which social network is right for you? Largely, it depends on your goals. What are you trying to achieve? While a broad presence across two or more social platforms usually pays dividends for businesses, if resources are limited and time is strained, finding the best social channel for your needs is the most sensible way forward, based on audience size, relevant demographic and target profile. Check the infographic below for a very useful overview of the top social media platforms for brands....
This infographic is a collection of the rules published in the September edition of the magazine. I still wouldn’t call these rules as I’ve broken a few of them and still gotten results… but I would highly recommend this as a great collection of tips to improve your social marketing efforts....
Did you know that there are now close to two and a half billion internet users across the planet, a rise of more than 500 percent since the year 2000? And as the number of users grows, the internet changes accordingly – and so does the world. In these heady, modern times, and thanks to the rise of empowering social media platforms such as Twitter and Facebook, you can do – and be – anything you like on the internet. All of which has led to global change, huge shifts in ideologies and an ongoing rethink in how we absorb and process information – and what this might mean for the future....
Email campaign success depends upon subscriber engagement. You can analyze subscriber engagement by answering some simple questions: What time do your readers normally browse through their inboxes?... One of the most important conclusions is that sending newsletters during readers’ top engagement times of 8 a.m. – 10 a.m. and 3 p.m. – 4 p.m. can increase their average open rates and CTR by 6%. However, optimizing email timing takes more than awareness of top engagement times. As our research points out, it’s a combination of many factors, including knowledge of time zone differences, your subscribers’ daily routines and the practices of other marketers. Find out more for yourself:
If your impression of social media is limited to your friends posting cat videos and teenagers glued to their iPhones – think again. Social media possesses incredible influential power, and since the advent of the Internet it's evolved from a simple way for people to keep in touch into a massive global network connecting organizations, communities and people. Social media is the easiest, fastest and most explosive way to transmit and receive information! And best of all – absolutely anyone can take advantage of it....
So you have an infographic – Now what? You understand the power of creative visual content and how ultra shareable infographics are, but not quite sure where to begin to push your infographic out to the world… Let’s break it down with a simple step-by-step guide to infographic marketing, link building, brand exposure and eyeballs!...
Via malek, massimo facchinetti
The numbers don't lie.- A brand's best story is framed online with photos or video. On Facebook, videos are shared 12x more than links and text combined. Photos are liked 2x more than text updates. 42% of Tumblr posts are photos. Over 700 YouTube videos are shared on Twitter every minute. Need we say more?
13 social media marketing trends ready for takeoff.
More than 70 percent of B2C and B2B companies are investing in video marketing this year, and YouTube is fast-becoming the silver screen of the world wide web. It’s an essential network for getting in front of the right viewers. Google’s video platform has seemingly endless reach, garnering more than 800 million unique visitors each month. At the same time, Americans are increasingly eager to subscribe to their favorite Channels so they don’t miss a single video. It’s important to have a video marketing strategy that powers consistent updates for eager viewers! There are a number of steps you can take to ensure your brand Channel is easily discovered and ridiculously engaging. In our latest infographic, Brafton outlines the top 10 ways you can optimize your business YouTube Channel. Check out our related blog post and our video marketing white paper for more insights....
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I follow two rules in life:
1. Never trust a dog wearing a hat.
2. Never (completely) trust everything you read in a social media infographic.
However, infographics based on legitimate research and insights can be a form of digital gold dust too.
A couple great examples have surfaced recently and it prompted me to pull together 10 of the best social media and content marketing infographics I've seen in 2013....
The all-in-one shopping experience of major in-store retailers is becoming a thing of the past, as the ease and convenience of online shopping is putting more pressure on in-store retailers than ever. It can be far less preferable to go to a brick-and-mortar store when online purchases arrive within a few days and shipping is (often) free. Additionally, the sheer quantity of online vendors has afforded Millennials (and consumers in general) more retail options than ever before, thereby allowing Millennials to be more selective with their purchases.
Millennials actually prefer to browse for products over purchasing them, and only pull the trigger after a smile of satisfaction – a retailer’s ability to “make me smile” is 33 percent more important to Millennials than Baby Boomers.Online retailers interested in appealing to Millennial consumers need to provide them with a more shareable and social shopping experience. As the pioneers of social media, it is especially important for online retailers to offer products and advice to Millennials on social networks. Millennials want to share these things with 100, 1,000, or even 10,000 friends and followers (i.e. your potential customers). This dialog can be enhanced by a well-developed mobile strategy that engages the 50 percent of Millennials that are browsing and reviewing products via their mobile devices....
So the best time to post your tweets and Facebook updates, if your a business what are they? This is an interesting question and the best times can vary dependent on your desired audience. Now nobo...
In this MarketingSherpa blog post, we analyze an infographic discussing customer service in the digital age. Learn how only 7% of marketers felt their brand experience was affected by social networks, and why that may or may not be the case.... ... MarketingSherpa: What were some of the key findings? Thom Robbins: Company websites were second (25%) behind word of mouth (28%) in weighing most heavily on impacting brand affinity. In-store experiences factored [at] 18%. Perhaps most surprising was the discovery that only 7% of respondents felt their brand experience was affected by social networks such as Facebook or Twitter, but I think this may be misleading. People may be influenced by social media a lot more than they think they are, through both direct and indirect interactions. MS: Did any results come as a surprise? TR: Other than the small role social media seemed to have, which I think merely shows us it’s a channel still on the rise, I was most surprised to see that 69% of those surveyed said they were willing to give up personal data in exchange for more customized service....
Infographic looks at the impact of a single social signal in various social channels and varied responses by the recipient.
With more than 20 million Facebook fans and a million follows on Twitter, fast food chain Subway has one of the largest social audiences on any restaurant in the world. But more than this, Subway issues more retweets than any other restaurant brand, and responds to 54 percent of their incoming tweets in 15 minutes or less. This strong approach to customer support ranked Subway as the top restaurant brand in social media, finishing ahead of McDonald’s and Taco Bell.
How to put together the perfect landing page - solid tips!
Online marketing is changing the ground rules in business. What worked today will not, tomorrow. As new channels and forms of online marketing emerge, what should content marketers focus on? Content Crossroads offer a quick glimpse into the past, present, and future of content.
Recently we came across this great infographic by AXZM detailing the five elements of inbound marketing for your business. While they seemed to have channeled Captain Planet to design and categorize this infographic; using Earth, Fire, Air, Water, and the fifth element “Aether” that binds all other forces together. It’s a great guide for a marketer or business owner just starting out in marketing. Each element is tied to an inbound marketing tactic and is partnered with a brief description of the benefit of each tactic, popular platforms, tools used and/ or best practices to implement. What is Inbound Marketing? Inbound marketing is a relatively new marketing concept where marketers aim at getting discovered by potential customers who are actively looking for your product or solution. This idea of “being where your customers are looking” contrasts the traditional way of marketing through television commercials, cold calling, direct mail, trade shows, etc....
Facebook has become the number one personal connection platform online. Heck, for many people, posting a status update to Facebook is the most important part of their day! But as these but just for personal use at all! Facebook has become a critical tool for business all kinds to grow their brand online. But is that the main use of Facebook these days? Business or personal. What gives Facebook really for?
Damn. That guy likes to kill off characters. In his latest film, Django Unchained, The Dog Scene is one of the most heart-wrenching, nasty ones in motion picture history. But that is what Mr. Tarantino is famous for. Death Proof, Pulp Fiction, the Kill Bill’s: they all go over the top with the gore and that’s why its ok. If it was too real it wouldn’t be bearable, but the overblown bloodshed has the slightest tinge of humor....
Marketers have begun to embrace the social web as their greatest ally. Many are using content as the vehicle to carry their brand message.
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![How Does Social Media Affect Purchase Decisions [INFOGRAPHIC] | World's Best Infographics | Scoop.it](https://img.scoop.it/OHyTJCbDMlhK1Eib1Z_hxjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
A step-by-step plan covering all necessary bases
Really useful integrated marketing case study: How Social Media are being used, and how everything is changed by them.
Como crear una campaña de Social Media con éxito para una Statup