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Whether you are new to content marketing sphere or an old expert, it's always good to keep up on what the top industry pros are saying.
Here's an infographic created by referralcandy filled with 24 juicy tips and trends, every marketer needs to know.
A key trend and tip: Interesting content is one of the top 3 reasons people follow a brand on social media site, while 7 in 10 consumers prefer getting to know a company via articles than ads....
Have you ever heard an acronym but you didn't know what it meant? It can really throw you off your game in a conversation. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn't do them justice.
That's why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later....
Never underestimate of the power of a woman, especially when combined with social media. From the number of active users on a social network to the frequency of their interaction with other users and brands, women are a powerful force in the social media realm. Curious how much power women hold on social media?
Take a look at the infographic below from Finances Online for some possibly surprising statistics. While it is well-known that women dominate Pinterest, they also outnumber men on four of the other top six social networks: Facebook, Instagram, Twitter, and Tumblr. However, men continue to account for the majority of LinkedIn’s users. In addition, 30% of women use social media multiple times a day, while only 26% men report using social media sites several times a day...
...In one minute, email users send 204 million messages, Amazon makes about $83,000 in online sales and Apple users download 48,000 apps. On the social front, Facebook users share 2.46 million pieces of content, 277,000 tweets are tweeted and Tinder users swipe left or right 416,667 times.
We've never seen a small town quite like that.
The folks at Domo have created an infographic detailing a chunk of the incredible amount of data the Internet generates each minute....
The Internet of Things will account for 9 billion devices by 2018 (Business Insider), mobile will account for 21% of all online purchases by 2015 (Google), and social network users will surpass 2 billion by 2016 (eMarketer). Ironically, despite the explosion of technology, channels and devices, today’s continuously connected consumers are harder to reach than ever before.!
This infographic breaks down the anatomy of the connected consumer to help your brand more effectively reach, engage and convert customers across today’s mobile and socially connected landscape....
Content marketing can help grow your business in many different ways. We all know that because it has been repeated about a million times on the marketing blogosphere in the last 5 years.
But really, I’m always impressed with these two most common scenarios when it comes to companies adopting (or not) content marketing: Many companies jump on the wagon to just go through the motions of writing posts, without really knowing why, or having clear goals. Or companies that fail to see the benefits of a content-rich website rather than a virtual static brochure.
And this is why I loved this infographic from Neil Patel (QuickSprout), because it focuses on one clear benefit: Content marketing can help improve your search engine rankings. So I wanted to share it with you....
Email marketing has become one of the strongest marketing tools in present time. Buyers are trying to reach their potential customers and consumers through emails. This is one of the most effective yet cost saving technology which allows any company to directly reach up to its customers.
Almost 70% of internet users buy online products and email marketing plays a very significant role in that. Email can efficiently carry all the information about a product that consumer can read and understand at ease.
Email communication also allows the consumer to revert back to the seller in case of any kind of query regarding their product and services....
Companies that blog generate 67 per cent more leads than those that don’t, 78 per cent of CMO’s think that content marketing is the future of marketing, and next year marketing teams will spend an extraordinary $135 billion on digital marketing collateral.
These are just three of the more fascinating stats contained in an infographic produced by WebDam Solutions, a US based digital asset management company.
Because 2013 is winding down, we can start to look forward to the trends that will drive 2014.
Kudos to WebDAM for leading the look-aheads with its new infographic that looks toward next year. Here are a few prognosticative highlights: - 78 percent of CMOs think custom content is the future of marketing
- Social marketing budgets will double over the next five years
- A third of traffic from Google’s organic search results go to the first item listed
Check out the full infographic...
In this round up, we are presenting for you some useful cheatsheets and infographics for social media marketers especially. These infographics and cheatsheets will help you learn more about trends in social media and how you can give your brand an increased exposure and let your message spread all over the world. Enjoy...
Social media is critical to your business. You can't do without it, but it can also be a time suck. Learn how to use it effectively for your business goals.
Random dabbling with social media content won’t get you anything. You’d, at best, need a performance-based approach to social media marketing, as Jon Wade at Clickz.com points out.How do you get the best of social media without spending too much time, an arm, and a leg? What rules should you set-aside for yourself before venturing out with your social media accounts? Here are a few tips for you...
...All three agreed that to succeed in the evolving digital landscape, marketers must create content that is easy to find and consume and compelling enough for the consumer to share with a larger audience.
We at Skyword like to refer to this approach as the Three S Model for Content Success: Searchable, Snackable and Sharable.
Searchable content captures the passion and pain points of the consumer and is optimized with trending keywords, boosting the content’s search ranking.
Snackable content is made for the on-the-go consumer who needs answers to questions in a moment’s notice. When done right, snackable content leaves the consumer hungry and eager to come back for more.
Shareable content serves as the root of discussion across social channels. This content is compelling enough for readers to share with their network of friends and followers...
Social selling is at the core of what we do as marketers but one piece of the puzzle has been missing. We've forgot about the power of relationships.In a recent study, Introhive found that 98% of sales professionals believe that relationships are the most important aspect of sales. It sounds obvious when you hear it, but it’s rarely where time and efforts are spent. Thousands of professionals around the world are wasting time cold calling new prospects while ignoring the customers they already have. As a result, these customers are finding services and products at their competitors because they invested in building and establishing that relationship.
I've seen many businesses, primarily those in advertising and SEO, lose clients because they didn’t focus on the relationship. Don Draper once said, The day you sign a client is the day you start losing one. And it’s the truth. You need to focus on building a relationship with your clients that is built on trust and a clear understanding that you’re both looking to achieve their goals together.
You can do this by spending time on Twitter finding great content to share with your clients or taking them out for dinner. You might be surprised how easy it is to improve your relationships with existing clients and potential prospects using content marketing techniques or an old fashioned phone call. It’s the little gestures that can help take your relationships to the next level and make your career and business prosper....
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Here’s the thing: the internet never sleeps.
Which means data never sleeps, and the internet sure likes to use up a lot of it. How much? In any given minute, 277,000 tweets are published on Twitter, 216,000 photos are sent to Instagram and 8,333 videos are shared on Vine.
And we’re just getting started. Over that same 60 second period, 347,222 photos are sent on WhatsApp, 416,667 swipes are made on Tinder and 3,472 images are pinned on Pinterest.
And if you think that’s impressive, Google receives 4 millions search queries, Facebook users share 2.46 million pieces of content and 204 million email messages are sent each and every minute of the day.
This visual from DOMO looks at how much data is generated every minute across the net....
... According to a study by YuMe and Nielsen, between 2010 and 2012, millennial males have cut their TV viewership by 10% — more than any other demographic. YuMe found that if advertisers moved 10 to 30% of their TV budgets to Internet and cross-platform campaigns, they increased their reach up to 11%.
Check out the "shift happens" infographic to find out more about reaching millennial males in the digital age and to get the full story on digital advertising. Click to get the complete study.
Here are 14 Tools Every Entrepreneur Needs for Managing Social Media:
- VISUALLY'S GOOGLE ANALYTICS REPORT What is it: an app that creates a custom infographic of your website’s activity and performance....
2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react. Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.
Here are seven ways brands are using social media to increase customer loyalty this year....
A three-year study from Scratch, an in-house unit of Viacom, found that a third of millennials believed they won't need a bank in the future. These millennials, defined as those between ages 18 to 33, also ranked the top four banks in the "ten least loved brands" and would rather go to the dentist than to their bank.Is this surprising?
This segment of the population has grown up in an era that saw trust in banking erode due to the financial crisis and a near stagnant economy. This is also a period when new technology has enabled firms like Simple, Moven, Square and PayPal to be more relevant with a generation that would rather handle finances on their phone than in a branch.
Here are some of the findings from the Millennial Disruption Index:
If your company (small business) is feeling a bit skeptical about Social Media Marketing, and whether or not it’s worth the effort, then the following infographic highlights 10 reasons why it may be working better than you realise.
From apps to social media to mobile payment processing, doing business in the digital age means staying on top of new trends in technology. But with so many trends to keep track of, it’s easy for businesses to get lost in the shuffle....
Want to know, what words to use when sharing your blog title or what to say in your social media posts that people really like and share?
Blog posts headlines containing the words hacks, surprising and history are most likely to be shared.
Twitter tweets containing Please Retweet/RT, check it out, social media and new blog post are most likely to be re-tweeted.
A highly shareable and viral Facebook posts does at least one of the following words: Gives, amazes, amazes and inspire....
Why Social Media & Search Marketing go hand in hand. Taking the example of the Flower & Gifts Industry.
...We believe that Social Media and Search Marketing go hand in hand because Social conversations can lead keyword strategy in a certain direction, and Search keywords can influence Social content strategy. By combining your Search & Social Marketing efforts, you can make sure to provide your audience with the right content, based on what they search for the most and what engages them on Social Media. Today we will take a look at the Flowers & Gifts Industry as an example of Social Media & Search Marketing alignment...
The effectiveness of an infographic as a marketing material depends in large part on the presentation or layout. The visual appeal plus the way information is displayed can go a long way to securing a sale.
Infographics present statistical data in a more palatable manner. Basically, it delivers information as a story, in a way that’s easier to understand. That’s why data shown in these graphics are more easily retained by viewers than if they read it in a paragraph.
With that in mind, marketers can take advantage of this potential and present their products in such a way that it will remain in the minds of the consumers. One of the best ways to do that is to tell a tale....
Content curation is a great way to supplement your original blog content. Shrink the Internet and Add ValueA curator is an information chemist.
He or she mixes atoms together in a way to build an info-molecule. Then adds value to that molecule – Robert Scoble
Being a Content Marketer, I’m sure you’ve noticed the sheer amount of new content being produced on the Internet – social, blogs, videos, podcasts, hangouts, etc. The amount of new content created is mind boggling.
Your audience, more than likely, is challenged for spare time, and would prefer not to wade through the sea of Internet content to find what they want. You can help make their life easier by providing relevant, high quality, meaningful content in an easily accessible location.Shrink the Internet for them!...
Want a neat visual representation of what matters in SEO these days? You got it! Here's Search Engine Land's recently updated 'periodic table' graphic.
Let’s not lie. Timing is huge.
Some people have wondered if it really matters at what time social media posts are made. Just think about it – If you post an incredible piece of content, but no one’s there to read it, how much has it accomplished? Post at the wrong time and accomplish nothing. Post at the right time and you could grow your online presence by leaps and bounds. It’s especially important if you’re doing social media marketing. The following infographic displays the best times to post on social media, including Facebook, Twitter, Google+,LinkedIn, Pinterest, and blogs...
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This handy infographic from ReferralCandy gives 24 useful tips for eCommerce content marketing from top inbound marketing experts.
Cette infographie est une vraie bible pour tout Content manager!