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Content - Some 91% of B2B marketers use content marketing, and 86% of B2C marketers do. And no wonder: Customers and clients, and potential customers and clients, respond more favorably to content ...According to the following infographic by Demand Metric, the main reasons for using content marking are that content marketing...Generates approximately three times as many leads as traditional marketing (per dollar spent).Increases direct sales.Costs 62% less than traditional marketing.Keeps reader attention.Improves brand loyalty....
Important insight for content marketers including some stats you can use to convince the C-suite that social media matters.