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Video marketers know we lack patience. So they're starting to tailor content for our dwindling attention spans. In fact, 56% of all videos published in the last year are less than 2 minutes long.
But marketers must innovate further because users expect different video lengths on different platforms. Odds are, they're more willing to watch a 2 minute long video on YouTube than on Twitter.
If you don't customize video length for each platform, then you're not fully catering to your audience. Sooner or later, the attention they give to your brand will wither away.
That's why we decided to create this handy, bookmarkable infographic about the optimal video length for the most popular video channels. To help you better engage your audience on Instagram, Twitter, Facebook, and YouTube, we extracted insights from HubSpot's own social and YouTube data, and combined it with existing research in the area. ...
Check out the ideal video lengths for Facebook, Instagram, Twitter, and YouTube.
I found this really interesting, but not all that surprising! Keep it short and simple! I need to do this with my blog posts -- I think they're too long!