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Americans are in love with their tablets: 91% of people who own a tablet say they take their device to bed with them, and 15% say they would give up their car in order to keep their tablet, according to survey from Yahoo and Ipsos MediaCT.
Moreover, 25% of female tablet owners say they'd happily give up sex to keep their devices. And what do men have to say about that? One-third of them are in the bathroom—with their tablets, sending email (50%) and instant messages to friends (25%)....
A true love story LOL! Until you look more closely at the data. Fun reading though.
The article Americans Would Forfeit Cars, TV, and Sex for Their Tablets is an article that shows the importance of mobile marketing. The article states numerous statistics based on the survey about how significant tablets are to the consumers who own them. The survey stated that 91% of consumers who own tablets use them before bed while they are winding down. This measurement shows how beneficial it is to implement mobile marketing through social media, email and apps, considering the percentage of people who use tablets before bed. Companies could send out emails around 9 or 10PM so that the consumers see the emails before they go to bed. The highest percentage of people who own tablets are in the over $100k income per year demographic, but people of all incomes own the devices. This data suggests that marketers could target the higher income households for the greatest success rates generated through their advertisements. With the increasing popularity of tablets, it should be a must for marketers to target consumers using these mobile devices.
-Jeff G