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Content marketing can help grow your business in many different ways. We all know that because it has been repeated about a million times on the marketing blogosphere in the last 5 years.
But really, I’m always impressed with these two most common scenarios when it comes to companies adopting (or not) content marketing: Many companies jump on the wagon to just go through the motions of writing posts, without really knowing why, or having clear goals. Or companies that fail to see the benefits of a content-rich website rather than a virtual static brochure.
And this is why I loved this infographic from Neil Patel (QuickSprout), because it focuses on one clear benefit: Content marketing can help improve your search engine rankings. So I wanted to share it with you....
Francesco Morales makes a convincing case for content marketing.