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Here's what you need to know to get started in social media research, according to the following Insights in Marketing infographic."Don't go into a social media market research campaign saying, 'Let's see what we find,'" suggests the infographic. "Instead, use it to test a theory or assumption."
Moreover, define the goals and objectives of your research campaign early. "This will help you separate useful data from useful chatter," states the infographic.... 
Jeff Domansky's curator insight,
February 20, 2017 2:33 AM
Practical, useful tips for simple social marketing research.
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Almost every company puts much money and effort behind social media strategy, with goals ranging from enhanced brand awareness to direct leads or sales. But while 97 percent of those surveyed said they use some form of social media marketing, only 37 percent reported being able to measure ROI—and this problem extends to even the largest marketers, 78 percent of whom said they struggle with this measurement....
Jeff Domansky's insight:
How are you measuring up in your social media? This infographic covers the best practices, tools and tips.
Jeff Domansky's curator insight,
September 16, 2014 10:33 PM
How are you measuring up in your social media? This infographic covers the best practices, tools and tips. |
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What social media analytics do you use to verify that your Facebook Page is working well?
Jeff Domansky's insight:
Great Facebook measurement tips from Ian Cleary.
Jeff Domansky's curator insight,
August 16, 2015 4:06 PM
Great Facebook measurement tips from Ian Cleary. |
Practical, useful tips for simple social marketing research.