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Almost every company puts much money and effort behind social media strategy, with goals ranging from enhanced brand awareness to direct leads or sales. But while 97 percent of those surveyed said they use some form of social media marketing, only 37 percent reported being able to measure ROI—and this problem extends to even the largest marketers, 78 percent of whom said they struggle with this measurement....
Jeff Domansky's insight:
How are you measuring up in your social media? This infographic covers the best practices, tools and tips. 
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When it comes to proving the ROI of social media it isn’t as hard as you might think. The key is to ensure you are tracking and collecting data effectively. First we need to set our objectives. What are you trying to achieve from your social media activity? Here are some typical examples: - Lead generation - Sales - Retention -Reach - Email signups - Cost reductions
Jeff Domansky's insight:
Sean Clark shows how to measure your social media ROI easily.
Jeff Domansky's curator insight,
June 16, 2014 1:20 AM
Sean Clark shows how it's easy to determine ROI on social media. 
Daniel McKean's curator insight,
August 13, 2014 6:17 PM
Mid to Small Companies Still Struggle With Social Media
First-hand experience as a digital analyst working with companies of all sizes reveal there is still a great deal of poor execution among mid to small companies when it comes to practicing social media. Strategies, tactics and community management all too often are misaligned to the realities of how best to leverage social media.
Several things to keep in mind to realize ROI.
Don’t Act Impulsively There is a big difference between understanding the marketplace & knowing when to leap into the latest platform.
QUESTIONS TO CONSIDER: • Is this new network a fad or does it have potential longevity? • Does the purpose of the network align with our brand and social identity? • Is our current or potential audience on this network? • What content and tools do we need to successfully manage on a daily basis? • Will we see a return on investment / energy if we join this network?
And remember Social media and the strategy applied is no longer just a micro-segment of marketing. Think beyond the basics and take into account your company’s general business objectives, fiscal plans and sales goals, then align your strategy to that agenda. If no metrics currently exist—be proactive!
Establish benchmarks, create metrics, track progress and merchandize appropriately.
QUESTIONS TO CONSIDER: • Do my social goals support greater business goals? • Are the social strategies and tactics outlined attainable? • What is our brand voice and how do we adapt that for social? • What resources, human and technological, do we need to flourish? • What processes are in place to test, learn and adjust as necessary?
Be smart. Track, analyze and report on results to prove ongoing value and return for the company and ROI will start to become evident if social media is practiced well.
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Women access social media via mobile devices more than men and are driving the growth of the visual social web. The top three reasons Women dominate social media shared by Golden Girl Finance were:
Jeff Domansky's insight:
Except for LinkedIn, women really do dominate the major social media channels.
Jeff Domansky's curator insight,
March 18, 2014 11:21 PM
With few exceptions (LinkedIn), women really do dominate social media. An excellent infographic. |
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How Much Data Is Generated On Twitter, Instagram, Vine, Tinder & WhatsApp Every Minute? | AllTwitter
Here’s the thing: the internet never sleeps. Which means data never sleeps, and the internet sure likes to use up a lot of it. How much? In any given minute, 277,000 tweets are published on Twitter, 216,000 photos are sent to Instagram and 8,333 videos are shared on Vine. And we’re just getting started. Over that same 60 second period, 347,222 photos are sent on WhatsApp, 416,667 swipes are made on Tinder and 3,472 images are pinned on Pinterest. And if you think that’s impressive, Google receives 4 millions search queries, Facebook users share 2.46 million pieces of content and 204 million email messages are sent each and every minute of the day. This visual from DOMO looks at how much data is generated every minute across the net....
Jeff Domansky's insight:
Big data, big social media.
Ignacio Garrido's curator insight,
July 1, 2014 1:14 AM
Exercise 33. Remember you have to send the answer by Moodle. Good Luck¡¡
1. Write an opinion about avantatges and disavantatges of the nes technologies and in relation with the text. 2. What is the most used network in graphic? Why do you think? 3. How many graph's apps do you know? How many do you use daily?
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As a B2B leader, do you know how to determine the ROI on your social media efforts? In 2011, MDG Advertising released an interesting infographic titled “The ROI of Social Media: Is Social Media Marketing Effective?” Three years later, this infographic is still relevant in our social media marketing campaigns. In particular, the infographic helps us understand the following: our business objectives; the metrics CMOs apply to measure social media undertakings; and the advancement of social network recruiting.Here are some social media marketing highlights to consider, which are also featured in MDG Advertising’s infographic: 4 Factors For Measuring Social Media....
Jeff Domansky's insight:
Got ROI? Here's how to find out.
Lee Werrell's curator insight,
June 6, 2014 8:37 AM
ROI is the biggest concern that we hear from many people, yet they spend a small fortune on yellow pages and traditional advertising with no possible way to measure ROI - yet SM has distinct metrics that are specific and clear.
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![10 Amazing Examples Of Social Media ROI [INFOGRAPHIC] - AllTwitter | World's Best Infographics | Scoop.it](https://img.scoop.it/1toJK0z8kT1ilNROSe__bjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
How’s your social media ROI? Here’s a better question, perhaps: how are you measuring it? The tried and tested methods of evaluating return on investment don’t always apply quite as explicitly when it comes to gauging success on platforms such as Twitter and Facebook. While these tools can be used effectively to drive orders and boost sales, your efforts are perhaps better measured in different metrics, such as growth of community, brand awareness and website footfall, certainly in the early stages of your strategy. Ultimately, of course, it’s social media’s impact on your bottom line that will determine your success or failure – certainly when it comes to appeasing your boss – and this infographic from Psoshul provides 10 very convincing examples of ROI in social media.
Jeff Domansky's insight:
Here's a look at social media and social marketing ROI and 10 useful examples
Janine Lloyd's curator insight,
September 18, 2013 3:04 AM
Great examples of how we all should be measuring social media. Thank you 
Patrick HOPE's curator insight,
September 18, 2013 5:30 AM
Dans l'écran radar, l'évidence d'une action dans les médias sociaux mise en image.
Emilie Faffe's curator insight,
September 18, 2013 6:22 AM
Une infographie en anglais illustrant 10 exemples de ROI en Social Média |
How are you measuring up in your social media? This infographic covers the best practices, tools and tips.