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If you're a sales or marketing leader, you've probably already wrapped up strategy planning for 2015. (Or you might still be in the thick of it if time hasn't been on your side. No judgment -- I've been there.) But a new infographic from Implisit which reveals the most and least effective channels for customer conversion might prompt you to crack the newly approved plans open once more and make a few revisions.
For instance, if you intend on finding customers through events and purchased lead lists in the new year, you might want to think again, as these channels had the lowest lead to conversion rate of 14 options. On the opposite end of the spectrum were Facebook and Twitter, company website, and referrals, the last of which blew all other channels out of the water with 3.63% of leads converting to customers. These same avenues were also far more likely to result in closed-won vs. closed-lost deals....
Valuable insight and a few surprises for social marketers.