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Here's what you need to know to get started in social media research, according to the following Insights in Marketing infographic."Don't go into a social media market research campaign saying, 'Let's see what we find,'" suggests the infographic. "Instead, use it to test a theory or assumption."
Moreover, define the goals and objectives of your research campaign early. "This will help you separate useful data from useful chatter," states the infographic.... 
Jeff Domansky's curator insight,
February 20, 2017 2:33 AM
Practical, useful tips for simple social marketing research.
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VAnd although digital is taking an increasing share of marketing budgets, the move to online is paradoxically making some old-school tactics even more valuable. What do buyers say is the most important signal of vendor credibility? What type of content is most effective? What do marketers rate as the single most valuable SEO tactic? What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources....
Jeff Domansky's insight:
Great social marketing stats, nicely served up in this infographic.
Chuck Taylor's curator insight,
December 11, 2014 9:46 AM
SM continues to steal share of wallet for marketing budgets 
Marissa Sklar's curator insight,
December 11, 2014 10:07 AM
This article is very interesting and has statistics that make you think. did you know 86% of people skip through commercials on TV? Read this article for some interesting facts about social media! 
Autopilot Your Business's curator insight,
December 11, 2014 5:34 PM
This is a Big deal..... 3. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company.
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According an infographic from Qmee in 60 seconds, 293K statuses are updated on Facebook, WordPress bloggers share 1.8K new blog posts, web users download 15K songs, and Instagramers upload 67K photos. "We all know activity on the Internet on a daily basis moves at lightening speed, but there's something about having the numbers in front of you that makes it just a little bit more fascinating." This infographic looks at what happens in just one minute on social web...
Jodi Dichter Kaplan's curator insight,
July 14, 2014 10:19 AM
What happened in your business the last 60 seconds? Let Peak Reputation, Inc. enhance your online reputation and help you to convert better. #peakreputation #effectivemarketing 
Frank J. Papotto, Ph.D.'s curator insight,
July 15, 2014 1:29 PM
Gives you a real sense of the kinds of change we must must deal with every day
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Why Your Business Needs A Business Social Media Presence. Online consumers are more likely to buy things from brands they know or have followed through social media for some time. An infographic published by Mr. Youth, a word of mouth marketing firm, polled 4500 adults to uncover the impact of social media on purchases. They discovered that social media not only influences brand reputation and PR, but often can lead directly to a sale. Over 90% of respondents either received or made recommendations to friends and families on Facebook. 65% of these social recommendations directly led to a purchase. On top of that, 80% of those who received a response to a social media post by a brand made a purchase as a result of that interaction. With numbers as striking you’d think businesses would be quick to comprehend. Yet according to the study, brands only respond to half of their social media posts, divided almost equally between Facebook and Twitter. The full report will be available in two weeks....
Jeff Domansky's insight:
Why aren't more businesses social business? Intriguing question and some answers.
Lingua Digitalis's curator insight,
March 13, 2014 10:09 AM
I love all these shiny numbers, and the infographics are great to prove your point regarding the importance of SM presence - but be cautious when you see stuff like this? Who conducted the research? How many respondents were there, etc... 
Pallab Kakoti's curator insight,
March 14, 2014 8:19 AM
#SocialMedia marketing is the lifeline for brands looking to target the online audience for anything from product promos, launch campaigns & many more parallels by leveraging objective, reach & impact. The key is in the analysis to determine the campaign ROI and keeping these dynamics in mind, a business website is the digital connection that businesses must incorporate to nullify reservations about a product purchase by referring to online reviews, product demos, customer experiences and so on.
Work of Mouth marketing is still one of the most influential catalyst that incites intent to check out a new product or brand based on references. A business website is the connection required to establish a working relationship between the buyer & the seller. By integrating #social sharing icons & buttons, the process to recommend services to friends & family becomes much easier and simpler to complete. This irrevocably creates the influence of digital marketing & social media marketing for brands with instant real time reach & interaction with buyers & random online visitors across the fabric of the web. 
Samantha W's curator insight,
March 17, 2014 5:58 AM
Don't lose out , an online presence is crucial to the success of your business.
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Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge. We obviously can’t be online all day, even for those of us who are social media managers or strategist. But how do you know when to best reach your audience? There are a couple different ways to determine when your audience is online...
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The demographics of America are changing, and America’s New Minority from 59 Liberty shows us how far we have come and predicts the next 40 years.
This graphic simply presents the data of a changing electorate. We went through numerous iterations attempting to find something appealing that presented the data accurately....
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![Holiday Shopping Goes Social [Infographic] | Crowdtap | World's Best Infographics | Scoop.it](https://img.scoop.it/5JicxFP5VIC4LfNcbKipgTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
The key finding: Holiday shoppers are increasingly seeking out gift ideas on social – and they’re relying less and less on traditional channels. Nearly two-thirds of holiday shoppers say they use social to find gift inspiration (up 25% year-over-year), while those who say they lean on traditional media (like TV commercials and magazine ads) fell 22% from 2013. Shoppers say Facebook is the most influential platform when it comes to holiday purchases: 59% of consumers cited Facebook as having the most influence on their purchases in 2014 – up 51% year-over-year. Peer recommendations on social media continue to influence gift purchases more so than other types of recommendations and endorsements. Nearly 70% of respondents said social content and commentary about brands and/or products from their peers influence their purchases most – a figure that’s more than 6X higher than those who said celebrity endorsements on TV carry the most weight (11%)...
Jeff Domansky's insight:
Valuable social media research provides marketers with social marketing insight.
Jeff Domansky's curator insight,
December 22, 2014 1:17 AM
Valuable social media research provides marketers with social marketing insight.
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We all know a picture speaks thousand words and for that reason infographics are being more popular due to its amazing information displayed in the form of images. It has the capability to capture everyone’s eye and tell them a story with engaging content and images. It’s an all in one package with text, images and creative design that come all along. It holds a great marketing potential that has the ability to attract customers. Many people click on infographics as it is more appealing and hence your web traffic is increased which is beneficial aspect for SEO.
Jeff Domansky's insight:
Great collection of social media infographics. Well worth reading. 9/ 10
Jeff Domansky's curator insight,
December 7, 2014 11:26 PM
Great collection and useful reading for marketers, and social media pros. 
rodrick rajive lal's curator insight,
December 9, 2014 1:53 AM
These are some interesting infographics that provide a pictorial representation of data in a form that can be easily understood. In an age where the quantum of data is increasing exponentially, it has become extremely important to use infographics. Raw data and statistics can become a turn off, especially for those who don't have an eye for figures! Infographics are being used very successfully in schools and colleges to present information in an easily assimilable form.
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We love visual content. In an ever-changing world of digital marketing, visual content can help provide a look into quick tips and tricks around engaging topics in one colorful and compact package. With this in mind, what’s better than an infographic? There are many varieties of infographics available that surround the topics of Digital Marketing and Social Media. To help sort through the volume, we’ve picked out five infographics your brand can use for developing and improving your content strategy....
Jeff Domansky's insight:
This is a must-read collection of social marketing research and data for marketing, PR and content pros.
Jeff Domansky's curator insight,
July 12, 2014 2:36 AM
What a great collection of social marketing data for marketing, content and PR pros. Recommended reading. 9/10 
Margaret McKinley's curator insight,
July 16, 2014 9:25 AM
This has a great simple summary of current social reach and preferences
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I follow two rules in life:
Jeff Domansky's insight:
Really useful resource for marketing, social media presentations.
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Infographic looks at the impact of a single social signal in various social channels and varied responses by the recipient.
Jeff Domansky's insight:
Worth looking at messages within varied social channels.
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Practical, useful tips for simple social marketing research.