World's Best Infographics

Here’s a specific example of how we are leveraging our attendance at a conference to create value and interest in our current and potential clients.

Our company focuses upon Cybersecurity, and there is a conference called BlackHat that has become a mecca for hackers, hackivists, and those who are involved in the security industry. Many of our customers are under budget constraints and can’t attend conferences,

so while going to training and seminars at the conference this year our security engineers will be leveraging social media to make sure that our customers and followers can virtually gain access to the latest trends and exploits....

In this MarketingSherpa blog post, we analyze an infographic discussing customer service in the digital age. Learn how only 7% of marketers felt their brand experience was affected by social networks, and why that may or may not be the case....

... MarketingSherpa: What were some of the key findings?

Thom Robbins: Company websites were second (25%) behind word of mouth (28%) in weighing most heavily on impacting brand affinity. In-store experiences factored [at] 18%. Perhaps most surprising was the discovery that only 7% of respondents felt their brand experience was affected by social networks such as Facebook or Twitter, but I think this may be misleading. People may be influenced by social media a lot more than they think they are, through both direct and indirect interactions.

MS: Did any results come as a surprise?

TR: Other than the small role social media seemed to have, which I think merely shows us it’s a channel still on the rise, I was most surprised to see that 69% of those surveyed said they were willing to give up personal data in exchange for more customized service....