Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
... According to a study by YuMe and Nielsen, between 2010 and 2012, millennial males have cut their TV viewership by 10% — more than any other demographic. YuMe found that if advertisers moved 10 to 30% of their TV budgets to Internet and cross-platform campaigns, they increased their reach up to 11%. Check out the "shift happens" infographic to find out more about reaching millennial males in the digital age and to get the full story on digital advertising. Click to get the complete study. 
Scoop.it!
The Internet of Things will account for 9 billion devices by 2018 (Business Insider), mobile will account for 21% of all online purchases by 2015 (Google), and social network users will surpass 2 billion by 2016 (eMarketer). Ironically, despite the explosion of technology, channels and devices, today’s continuously connected consumers are harder to reach than ever before.! This infographic breaks down the anatomy of the connected consumer to help your brand more effectively reach, engage and convert customers across today’s mobile and socially connected landscape....
Jeff Domansky's curator insight,
March 23, 2014 2:02 AM
Find the new connected consumer and you will find a healthy target market.
Scoop.it!
Social selling is at the core of what we do as marketers but one piece of the puzzle has been missing. We've forgot about the power of relationships.In a recent study, Introhive found that 98% of sales professionals believe that relationships are the most important aspect of sales. It sounds obvious when you hear it, but it’s rarely where time and efforts are spent. Thousands of professionals around the world are wasting time cold calling new prospects while ignoring the customers they already have. As a result, these customers are finding services and products at their competitors because they invested in building and establishing that relationship. I've seen many businesses, primarily those in advertising and SEO, lose clients because they didn’t focus on the relationship. Don Draper once said, The day you sign a client is the day you start losing one. And it’s the truth. You need to focus on building a relationship with your clients that is built on trust and a clear understanding that you’re both looking to achieve their goals together. You can do this by spending time on Twitter finding great content to share with your clients or taking them out for dinner. You might be surprised how easy it is to improve your relationships with existing clients and potential prospects using content marketing techniques or an old fashioned phone call. It’s the little gestures that can help take your relationships to the next level and make your career and business prosper....
Jeff Domansky's curator insight,
September 24, 2013 1:13 AM
Good reminder about the importance of relationships.
Scoop.it!
Email campaign success depends upon subscriber engagement. You can analyze subscriber engagement by answering some simple questions: What time do your readers normally browse through their inboxes?...
One of the most important conclusions is that sending newsletters during readers’ top engagement times of 8 a.m. – 10 a.m. and 3 p.m. – 4 p.m. can increase their average open rates and CTR by 6%.
However, optimizing email timing takes more than awareness of top engagement times. As our research points out, it’s a combination of many factors, including knowledge of time zone differences, your subscribers’ daily routines and the practices of other marketers. Find out more for yourself:
Jeff Domansky's insight:
Lots of tips for marketing pros who depend on email.
Scoop.it!
Recently we came across this great infographic by AXZM detailing the five elements of inbound marketing for your business. While they seemed to have channeled Captain Planet to design and categorize this infographic; using Earth, Fire, Air, Water, and the fifth element “Aether” that binds all other forces together.
It’s a great guide for a marketer or business owner just starting out in marketing. Each element is tied to an inbound marketing tactic and is partnered with a brief description of the benefit of each tactic, popular platforms, tools used and/ or best practices to implement. What is Inbound Marketing? Inbound marketing is a relatively new marketing concept where marketers aim at getting discovered by potential customers who are actively looking for your product or solution. This idea of “being where your customers are looking” contrasts the traditional way of marketing through television commercials, cold calling, direct mail, trade shows, etc....
Jeff Domansky's curator insight,
February 18, 2013 12:53 PM
Helpful look at inbound marketing from definition to tactics. All tied together nicely in an infographic.
Scoop.it!
More than 70 percent of B2C and B2B companies are investing in video marketing this year, and YouTube is fast-becoming the silver screen of the world wide web. It’s an essential network for getting in front of the right viewers.
Google’s video platform has seemingly endless reach, garnering more than 800 million unique visitors each month. At the same time, Americans are increasingly eager to subscribe to their favorite Channels so they don’t miss a single video. It’s important to have a video marketing strategy that powers consistent updates for eager viewers! There are a number of steps you can take to ensure your brand Channel is easily discovered and ridiculously engaging.
In our latest infographic, Brafton outlines the top 10 ways you can optimize your business YouTube Channel. Check out our related blog post and our video marketing white paper for more insights....
Jeff Domansky's curator insight,
February 5, 2013 2:57 PM
Video marketing presence an exceptional marketing opportunity. These 10 tips will help you focus and take advantage.
Scoop.it!
The demographics of America are changing, and America’s New Minority from 59 Liberty shows us how far we have come and predicts the next 40 years.
This graphic simply presents the data of a changing electorate. We went through numerous iterations attempting to find something appealing that presented the data accurately....
Scoop.it!
Brightcove Video Cloud is the leading online video hosting platform. Use Brightcove Video Cloud for affordable video hosting solutions to deliver high quality online videos on websites, smartphones and tablets.
Scoop.it!
Mobile devices are changing the face of online content and communications. People are using their mobile phones and devices to trade stocks, look up movie times and, of course, social network. In fact, over half the world uses mobile phones, which is a huge proportion compared to Internet users and television viewers. Learn more about this growing market here.
Scoop.it!
Eloqua, the international marketing automation firm, has assembled a selection of key mobile marketing facts, assessing the importance of mobile usage, key aspects of user behaviour, and future trends for mobile marketers.
Usage stats
70% of desktop searches lead to an action within 1 month. 70% of mobile searches lead to an action within 1 hour....
Scoop.it!
After youve written a major piece of content, do you know how to market it effectively? Its vital that you do.
Scoop.it!
Twitter Drives The Most Traffic, Facebook The Most Revenue, Says Study
|
Scoop.it!
2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react. Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers. Here are seven ways brands are using social media to increase customer loyalty this year....
Jeff Domansky's insight:
Good look at 7 social media trends for 2014.
Jeff Domansky's curator insight,
April 15, 2014 1:10 AM
Useful look at 7 key social media trends in 2014. 
Steph Alexandra's curator insight,
August 25, 2014 2:17 PM
Dashburst headlines seven ways that brands have taken to social media to increase their customer loyalty. Though this article focuses more on business branding, it is usefully to those who may be looking to market their own product or service through social media, and need suggestive ways on how to do this. This article is helpful as it lists a variety of ways to represent yourself online and successfully reach out to a community.
Scoop.it!
Email marketing has become one of the strongest marketing tools in present time. Buyers are trying to reach their potential customers and consumers through emails. This is one of the most effective yet cost saving technology which allows any company to directly reach up to its customers. Almost 70% of internet users buy online products and email marketing plays a very significant role in that. Email can efficiently carry all the information about a product that consumer can read and understand at ease. Email communication also allows the consumer to revert back to the seller in case of any kind of query regarding their product and services....
Jeff Domansky's curator insight,
January 26, 2014 8:47 AM
Remember email? These infographics will remind you of the power of email marketing. 
paul babicki's curator insight,
January 26, 2014 3:06 PM
more the need for #netiquette iq http:netiquetteiq.blogspot.com
Scoop.it!
I follow two rules in life:
Jeff Domansky's insight:
Really useful resource for marketing, social media presentations.
Scoop.it!
So you have an infographic – Now what? You understand the power of creative visual content and how ultra shareable infographics are, but not quite sure where to begin to push your infographic out to the world… Let’s break it down with a simple step-by-step guide to infographic marketing, link building, brand exposure and eyeballs!... Via malek, massimo facchinetti
Jeff Domansky's insight:
Here's an excellent infographic resource...
Scoop.it!
![How Does Social Media Affect Purchase Decisions [INFOGRAPHIC] | World's Best Infographics | Scoop.it](https://img.scoop.it/OHyTJCbDMlhK1Eib1Z_hxjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
When purchasing new gadgets, house and other times, buyers turn to social media for reviews and opinions. The following infographic shows the growing importance of ecommercse inbound marketing and how social media influence the buying decisions.
Source: http://ijustdid.org/2013/02/social-media-and-ecommerce/ Via Brian Yanish - MarketingHits.com
Jeff Domansky's insight:
Marketers take note...
healincomfort's curator insight,
February 21, 2013 1:30 AM
add your insight...Get Ready it's heeeerrrrreeee 
Virakboth Hang's comment,
March 22, 2013 7:29 AM
Social media influences in purchase decisions because it is a place where consumers ask for information and advice from their friends before making a purchase.
Virakboth Hang's comment,
March 22, 2013 7:29 AM
Social media influences in purchase decisions because it is a place where consumers ask for information and advice from their friends before making a purchase.
Scoop.it!
Today we released our 2012 B2B Marketing Benchmark Report, and we decided to create an infographic that will highlight some of the more interesting data points
Jeff Domansky's insight:
Useful B2 B online marketing trends for marketers...
Scoop.it!
The Fish Firm is a social business development agency specializing in Social Media Networks integrated with Content Management, Analytics, SEO, PR & Modern Marketing Tools!
Scoop.it!
As you may know, social media is changing the face of modern marketing. CMOs or chief marketing officers are starting to invest in social media platforms in order to promote products and services. Yet not every social media Website can offer what CMOs are looking for. Here is a guide to the top social media sites and what they can do for CMOs.
Scoop.it!
Compete ran some numbers last month on the average income levels for each of the top 6 social networking sites in the US.
Scoop.it!
Today's infographic takes us through the top 250 internet retailers on social media.
Scoop.it!
With over 1,300 different wine grapes out there how do you find wines you'll like? Discover similar tasting wines with this chart of almost 200 diffe
|
Advertisers are spending way too much trying to reach millennial males. A shift in marketing thinking is critical.