Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Americans are in love with their tablets: 91% of people who own a tablet say they take their device to bed with them, and 15% say they would give up their car in order to keep their tablet, according to survey from Yahoo and Ipsos MediaCT. Moreover, 25% of female tablet owners say they'd happily give up sex to keep their devices. And what do men have to say about that? One-third of them are in the bathroom—with their tablets, sending email (50%) and instant messages to friends (25%)....
Jeff Domansky's insight:
A true love story LOL! Until you look more closely at the data. Fun reading though. 
Scoop.it!
A three-year study from Scratch, an in-house unit of Viacom, found that a third of millennials believed they won't need a bank in the future. These millennials, defined as those between ages 18 to 33, also ranked the top four banks in the "ten least loved brands" and would rather go to the dentist than to their bank.Is this surprising? This segment of the population has grown up in an era that saw trust in banking erode due to the financial crisis and a near stagnant economy. This is also a period when new technology has enabled firms like Simple, Moven, Square and PayPal to be more relevant with a generation that would rather handle finances on their phone than in a branch. Here are some of the findings from the Millennial Disruption Index:
Jeff Domansky's curator insight,
March 14, 2014 10:05 AM
Coming soon to other demographics near you! |
Scoop.it!
The Internet of Things will account for 9 billion devices by 2018 (Business Insider), mobile will account for 21% of all online purchases by 2015 (Google), and social network users will surpass 2 billion by 2016 (eMarketer). Ironically, despite the explosion of technology, channels and devices, today’s continuously connected consumers are harder to reach than ever before.! This infographic breaks down the anatomy of the connected consumer to help your brand more effectively reach, engage and convert customers across today’s mobile and socially connected landscape....
Jeff Domansky's curator insight,
March 23, 2014 2:02 AM
Find the new connected consumer and you will find a healthy target market. |
A true love story LOL! Until you look more closely at the data. Fun reading though.
The article Americans Would Forfeit Cars, TV, and Sex for Their Tablets is an article that shows the importance of mobile marketing. The article states numerous statistics based on the survey about how significant tablets are to the consumers who own them. The survey stated that 91% of consumers who own tablets use them before bed while they are winding down. This measurement shows how beneficial it is to implement mobile marketing through social media, email and apps, considering the percentage of people who use tablets before bed. Companies could send out emails around 9 or 10PM so that the consumers see the emails before they go to bed. The highest percentage of people who own tablets are in the over $100k income per year demographic, but people of all incomes own the devices. This data suggests that marketers could target the higher income households for the greatest success rates generated through their advertisements. With the increasing popularity of tablets, it should be a must for marketers to target consumers using these mobile devices.
-Jeff G