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CMI's Nonprofit Content Marketing 2015 research is out. Nonprofit marketers are doing more with content marketing – and feeling more confident about their effectiveness. They’re trying more tactics, using more social media platforms, growing in their internal knowledge and skills, and focusing on becoming better storytellers. Here’s a quick list of our favorite insights from this year’s report, including what a best-in-class nonprofit marketer looks like.
Jeff Domansky's insight:
Useful benchmarking for best practices for nonprofit PR pros. 
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From
moz
Building high-profile links from media sources isn't that difficult when you know how to approach journalists with a good story.... There's no quick fix. Even before search was on my radar, I'd always believed in integrated communications. Link-building is just another component of what should be a multi-faceted approach, and as such, I believe that links are symptomatic of a well-executed PR campaign. For any marketing campaign you should be looking to use multiple channels. However, the purpose of this post is to specifically explore ways of working with the media, and consequently how to build links on top-tier media sites....
Jeff Domansky's curator insight,
December 17, 2013 1:50 AM
Jess Champion shares valuabls tips on using traditional PR to get social media links.
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Taking a look at PR and communications changes in recent years - a very interesting infographic.
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CIPR State of the Profession 2012/13: View the results in full here: http://www.cipr.co.uk/content/state-of-the-pr-profession-2013
Jeff Domansky's curator insight,
February 21, 2013 2:23 PM
Here's a useful look at the PR profession in the UK.
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In a world of constant communication, PR is once again taking center stage ... but in a whole new way. To get a clearer idea of what modern PR looks like, we went to the source and asked you, our a...
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...Now that content marketing has been around long enough for trends to cement, we’re getting close to a thought leadership bubble. Too much of it has become farce. The widespread publishing of ghostwritten posts from marketing leaders will continue to cheapen the impact that comes from the leaders who regularly put in the time and effort to pen their own insightful work. To me, that point seems inarguable. “Marketers are beginning to get less value out of these posts,” Westervelt added. “Not just because of whatever Google decides to do with guest blogging, but because being one of only a handful of CEOs to contribute a story to Forbes once in a while is a whole lot more valuable than being just one among hundreds and having your post buried within minutes of being published.” Google, in the spirit of keeping the Internet free of clutter, has echoed this idea by penalizing some guest blogging network in search rankings to prevent readers from accessing spammy content that all sounds the same....
Jeff Domansky's insight:
Jordan Teicher tackles thorny problem of fake thought leadership and content marketing. Valuable debate and recommended reading.
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What is PR today? Depending on who you talk to, it's either stuck in the prehistoric era of the dinosaurs or trapped in the social media Twilight Zone. Smart PR pros recognize a foundation of traditional PR integrated with a new social media toolbox, content marketing and new digital channels is the recipe for success. Will “Old PR” go extinct? Brian Kilgore doesn’t think so though, if you read his recent The Huffington Post article Don’t Insult PR People by Calling Them Marketers...
Janine Lloyd's curator insight,
October 24, 2013 3:24 AM
PR professionals must include traditional PR, marketing and social media into their campaigns , otherwise you may be of limited value to many companies. "The true PR pro is open to new ideas and adopts and adapts to new disciplines and technology fluidly."
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...Traditionally, the ROI of PR that focused on Old Media was measured by a simple comparison of the size and number of mentions in a publication to the cost of advertising for that placement. What’s more, retaining an Old Media PR firm tended to cost upwards of $5,000 per month on a 6-month agreement with no guarantees. In short, calculating ROI for Old Media PR was crude and relied on a lot of ifs.
Enter New Media PR. With the ever-growing fragmentation in how we consume media, it only makes since for PR firms to focus on serving content in real-time via the litany of technologies that allow for media consumption. What’s more, ROI is much more easily calculable. Where Old Media PR left a lot of ifs, New Media PR offers more substance. Need to know how many people read your press release online? Wondering how many Twitter followers you gained after an Internet-based publicity stunt? Done and done, all at the drop of a hat.
Old Media PR isn’t dead, but it’s on the way out. New Media PR is the future. Adapt or die....
Jeff Domansky's curator insight,
June 4, 2013 11:23 PM
This intographic highlights differences between "old" public relations and "new" PR.
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When you type your name in Google, what comes up? Hopefully nothing negative. The Breakdown of A Person’s Google Results: How People Look in Google - and How to Look Better infographic from brandyourself.com tells you which of your profiles are going to show up higher in google. If your personal image needs a boost, use BrandYourself, a free website that allows you to create a positive image of yourself and land it on the top page of the Google search....
Jeff Domansky's insight:
Smart SEO thinking and tips about ranking more effectively on Google search.
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Useful benchmarking for best practices for nonprofit PR pros.