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If there is one thing I’ve noticed in social media marketing, it’s that virtually every brand, company, or organization on social is worried to death about being “engaging” (or the lack thereof). There are two issues here preventing ‘real engagement’: first, ‘engagement’ is rarely defined, and two, ‘engagement’ is a two-way street – not the one-way information stream many brands practice on social media. How did 2012 look in terms of being “socially devoted” then?
SocialBakers, the social media marketing measurement company based in Europe, has released their Socially Devoted Report for the 4th Quarter of 2012, giving a peek at changes on how brands and companies practice ‘social devotion’ (if such a word could be used)....
Marketers will find this research relevant and useful.