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2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react. Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.
Here are seven ways brands are using social media to increase customer loyalty this year....
Useful look at 7 key social media trends in 2014.
Dashburst headlines seven ways that brands have taken to social media to increase their customer loyalty. Though this article focuses more on business branding, it is usefully to those who may be looking to market their own product or service through social media, and need suggestive ways on how to do this. This article is helpful as it lists a variety of ways to represent yourself online and successfully reach out to a community.