World's Best Infographics

Over the years, the Cannes Lions International Festival of Creativity has morphed from a production company free-for-all to an agency shindig to a place where serious people insist that “serious business is actually getting done.”

There is also, thankfully, a lot that remains unserious in Cannes. This is the cradle of cutting edge trends and what-were-they-thinking lapses in judgment. To make sense of what we’ve seen this week, here’s what’s in and out at Cannes 2016. (For easy reference, here’s last year’s list. Remember Periscope?) 

... According to a study by YuMe and Nielsen, between 2010 and 2012, millennial males have cut their TV viewership by 10% — more than any other demographic. YuMe found that if advertisers moved 10 to 30% of their TV budgets to Internet and cross-platform campaigns, they increased their reach up to 11%. 

Check out the "shift happens" infographic to find out more about reaching millennial males in the digital age and to get the full story on digital advertising. Click to get the complete study.