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NewsWhip's top social publishers list for August 2013 shows whose content was most shared on Twitter and Facebook compared to 2012.
Of August’s top five most social outlets on Facebook three are online-only publishers – BuzzFeed, The Huffington Post and Upworthy. All three are focused on publishing share-friendly content, and getting it shared. In particular the Huffington Post has shifted most effectively from its SEO (search optimised) roots to the current SMO (social optimised) reality. The BBC performed well, hanging onto fourth spot and doubling total Facebook interactions, while CNN managed a healthy improvement, going from number seven in September 2013 to number three in August 2013. Outside the top five, traditional news outlets including the New York Times, Fox Network, The Daily Mail, NBC Network and the Guardian dominate. These publishers all increased their levels of social interaction substantially since 2012...
Aggressively social-focused publishers - Buzzfeed, The Huffington Post and Upworthy - grew amazingly fast. Practically all publishers seem to have benefitted by the rising tide of social media engagement by their readers.
Here's the biggest lesson for digital, traditional media even bloggers from the report: "Differences in scores ultimately come down to how publishers harness and engage with this change." [ie success in using social engagement]