World's Best Infographics
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World's Best Infographics
Celebrating the FINE ART of visual communication in social marketing
Curated by Jeff Domansky
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Rescooped by Jeff Domansky from Public Relations & Social Marketing Insight
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The Lowdown on the Rise of Influencer Marketing | Marketing Profs

The Lowdown on the Rise of Influencer Marketing | Marketing Profs | World's Best Infographics | Scoop.it

Influencer marketing is growing, and 84% of marketers say it's effective. Check out these key facts and stats about both this marketing tactic and popular influencer social network Instagram.

Jeff Domansky's insight:

Everyone's talking about influencer marketing.

Jeff Domansky's curator insight, August 1, 2017 2:43 AM

Everyone's talking about influencer marketing.

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Why Influencer Marketing Is the New King of Content

Why Influencer Marketing Is the New King of Content | World's Best Infographics | Scoop.it

With no further ado, check out this jam-packed infographic from TheShelf.com. It’s full of brilliant stats that will help you seize the importance of influencer marketing. Once you’ve read everything, start to identify influencers in your industry and get started!...

Jeff Domansky's insight:

Here's why word of mouth and influence our marketing matter.

Marco Favero's curator insight, May 4, 2015 3:10 AM

aggiungi la tua intuizione ...

Jeff Oskin's curator insight, May 4, 2015 8:53 AM

Content marketing is definitely a buzz term as of late, but influencer marketing? Hold on a second! This article from wersm provides a great infographic with all the stats you need to understand the importance of a influencer marketing.

CIM Academy's curator insight, May 6, 2015 4:45 AM

Are advocates the key to brand success? This article suggests that gaining key influences can make a big difference. 

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The Power of Influencer Marketing | Visual.ly

The Power of Influencer Marketing | Visual.ly | World's Best Infographics | Scoop.it
TapInfluence always knew influencer marketing was powerful and delivered results, but now they have the data to prove it in this infographic.
Jeff Domansky's insight:

11 times more powerful than all other digital media? That's influencer marketing.

Jeff Domansky's curator insight, April 10, 2016 12:58 AM

11 times more powerful than all other digital media? That's influencer marketing.

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Ghostwriters, Spies, and Content Marketing’s Thought Leadership Problem | The Freelancer, by Contently

Ghostwriters, Spies, and Content Marketing’s Thought Leadership Problem | The Freelancer, by Contently | World's Best Infographics | Scoop.it

...Now that content marketing has been around long enough for trends to cement, we’re getting close to a thought leadership bubble. Too much of it has become farce. The widespread publishing of ghostwritten posts from marketing leaders will continue to cheapen the impact that comes from the leaders who regularly put in the time and effort to pen their own insightful work. To me, that point seems inarguable.


“Marketers are beginning to get less value out of these posts,” Westervelt added. “Not just because of whatever Google decides to do with guest blogging, but because being one of only a handful of CEOs to contribute a story to Forbes once in a while is a whole lot more valuable than being just one among hundreds and having your post buried within minutes of being published.”


Google, in the spirit of keeping the Internet free of clutter, has echoed this idea by penalizing some guest blogging network in search rankings to prevent readers from accessing spammy content that all sounds the same....

Jeff Domansky's insight:

Jordan Teicher tackles thorny problem of fake thought leadership and content marketing. Valuable debate and recommended reading.

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