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John Deere is most often credited with creating the first major example of content marketing as we know it, so the company holds a very special place in my heart.
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Rescooped by Jeff Domansky from Public Relations & Social Marketing Insight |
Scoop.it!
Jeff Domansky's insight:
Fun marketing infographic.
Other content marketing pioneers cited including Michelin, Jell-O, Sears and P&G.