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You were not given a content marketing budget in order to create content. You were given one to increase brand awareness and build your sales and marketing pipelines. Using the Content Marketing Pyramid helps you do just that. (For a deep dive, download Curata’s Content Marketing Pyramid eBook.) The Content Marketing Pyramid enables the development of content and related assets intended to reinforce common messages/themes through multiple content formats, distribution methods, and promotion channels across owned, earned, and paid media. The Pyramid assures optimal content consumption, reuse, reach and impact. It provides a common strategic process to align different parts of an organization around “content,” ensuring consistency across functional, geographic, and business unit boundaries....
In 2014, NewsCred's highest-performing piece of content was about the millennial demographic and how brands were eager to reach them, but they weren't impressed. We were curious what the key to their hearts, minds, and wallets was - and judging by the success of this one blog post (42K views and counting), so are you.
So we commissioned a study to survey 501 millennials and the results reveal that nearly two-thirds (62%) feel a direct correlation between content marketing and brand loyalty. The problem? They are turned off by the content they’re receiving. The survey also revealed 10 proven tactics that brands can leverage in their content marketing to successfully reach this elusive demographic....
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. Nowadays people also look for the facts and useful information about the products and services that they find interesting instead of ads.
So engage your audience with unique & useful story/ information of your services or product. Provide your information precisely not with bag of unnecessary stuffing of keywords. Make your content king in the marketing world and become a great Marketer....
We all know that images are compelling. The growth of visual content has been on a rapid upward trajectory over the last 12 months.
Social media platforms such as Pinterest and Instagram have taken the social media world by storm.
Instagram announced in July that it had acquired 80 million users. To put some further perspective on its adoption and growth, the visual social media network is now being used by 40% of the worlds top 100 brands.
Compete.com recently released a report showing that Instagram was the fastest growing web property on the planet amongst the top 50 websites. The report stated that it had grown from 16 million to 22 million unique visitors in just one month, which is a growth rate of 38% in just 30 days!...
What is content marketing? Creating and distributing relevant and quality content to potential customers to influence purchasing decisions and improve brand loyalty.
Types Used by Businesses: - Blogs: 69%
- Video: 70%
- Social Media: 84%
- Email: 78%
- Audio: 26%
- Images: 33%...
You already know social media works.The question is, how to make it work best for your business.
The key is finding best practices that complement your marketing strategy.
A recent social media trends guide by Vocus reveals top ways to use visual marketing across your social media channels.
Ready to use the power of graphics to grab the attention of your audience? Below you will find top ways to incorporate visual media into nine of today’s hottest social networks, including real business examples and a handy Infographic!...
...Now that content marketing has been around long enough for trends to cement, we’re getting close to a thought leadership bubble. Too much of it has become farce. The widespread publishing of ghostwritten posts from marketing leaders will continue to cheapen the impact that comes from the leaders who regularly put in the time and effort to pen their own insightful work. To me, that point seems inarguable.
“Marketers are beginning to get less value out of these posts,” Westervelt added. “Not just because of whatever Google decides to do with guest blogging, but because being one of only a handful of CEOs to contribute a story to Forbes once in a while is a whole lot more valuable than being just one among hundreds and having your post buried within minutes of being published.”
Google, in the spirit of keeping the Internet free of clutter, has echoed this idea by penalizing some guest blogging network in search rankings to prevent readers from accessing spammy content that all sounds the same....
A homepage is one of the most important, if not the most important page on a website. Because it commonly gets the bulk of site traffic, it’s crucial for the homepage to convert as much of that traffic into leads and sales. In fact, check out these 12 key elements a homepage needs to achieve an awesome conversion rate....
Content marketing can help grow your business in many different ways. We all know that because it has been repeated about a million times on the marketing blogosphere in the last 5 years.
But really, I’m always impressed with these two most common scenarios when it comes to companies adopting (or not) content marketing: Many companies jump on the wagon to just go through the motions of writing posts, without really knowing why, or having clear goals. Or companies that fail to see the benefits of a content-rich website rather than a virtual static brochure.
And this is why I loved this infographic from Neil Patel (QuickSprout), because it focuses on one clear benefit: Content marketing can help improve your search engine rankings. So I wanted to share it with you....
Some marketing skeptics claim that infographics are dead. I disagree. I think bad infographics are dead, and always have been. Well-designed and executed infographics, on the other hand, are not just alive — they are a thriving and essential part of any integrated content marketing strategy. With all the competition for consumer attention on the web, it takes more than just creative wording to rivet eyeballs. An infographic is a compelling way to use visual content to tell a rich story at a glance.
Here are some of the reasons why infographics are the perfect way to capture consumer attention...
...All three agreed that to succeed in the evolving digital landscape, marketers must create content that is easy to find and consume and compelling enough for the consumer to share with a larger audience.
We at Skyword like to refer to this approach as the Three S Model for Content Success: Searchable, Snackable and Sharable.
Searchable content captures the passion and pain points of the consumer and is optimized with trending keywords, boosting the content’s search ranking.
Snackable content is made for the on-the-go consumer who needs answers to questions in a moment’s notice. When done right, snackable content leaves the consumer hungry and eager to come back for more.
Shareable content serves as the root of discussion across social channels. This content is compelling enough for readers to share with their network of friends and followers...
If you’ve ever wondered exactly how sites like Mashable get some much social traction, this might just help give you a little insight into it, and to be honest, it’s not an art, it’s a science, knowing post by post exactly what gets the most sharability per post…
From this Infographic, you’ll see that your optimal time to post new content, is when both the US and Europe are awake, that human interest/watercooler type content is by far the most popular content to share, with Images and Video being key, but it’s value depends on the social network.
Via Lauren Moss, Jeff Domansky
John Deere is most often credited with creating the first major example of content marketing as we know it, so the company holds a very special place in my heart.
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inIn every minute of every day, loads of data are being generated. Just how much, you ask?
A lot happens in a minute:
YouTube users upload 48 hours of new video
Instagram users share 3,600 new photos
Brands and organizations on Facebook receive 34,722 "likes"
Over 100,000 tweets are sent...
Maintaining a steady stream of content that's unique and interesting to your target audience is a challenge. But with a big dose of creativity (and a little help from content idea generators), you can create content that's not only valuable to your market, but also stands out from the sea of information.
44 Fantastic Types of Content
There are tons of options out there for content you can create. Forty four content types are outlined below, so look through the list and see which ones would make a perfect fit in your marketing plan....
“Content is the new SEO” has been one of the resounding slogans guiding marketers in 2014. As you know, it’s not just enough to churn out content — writing about whatever is on your mind… often. You need to have an overall strategy in mind, too....Still not convinced? Here are 8 reasons to hire an SEO content strategist....
The success of your landing pages will largely be determined by the information your present to your visitors. A load of hard to read paragraphs of text about nothing in particular probably isn’t going to have the desired effect.
To make your content work harder for you and to start converting more visitors into customers follow the 10 tips in this infographic from Marketing Wise....
Infographics are playing a larger role in visual storytelling efforts. When they are thoughtfully designed, they provide attention-grabbing visuals that also help the reader better comprehend and remember the message. This added value to the reader often encourages further engagement and sharing.
Based on my experience creating infographics that are used in PR Newswire’s press releases, blog posts and presentations, here are some best practices for designing infographics that drive results....
CcDo you find yourself overwhelmed by the complexity of content marketing? You have to curate AND create content, find contributors, strategize a posting calendar, actually ACCOMPLISH that strategy, and then share all of the content to boot. It's enough to make anyone's head spin.
But a marketer can always benefit from some really great tools, and the GSMI Network has certainly done the job reporting on the best content marketing tools in this infographic....
Here is a classic question asked by marketers who want to optimize their social media updates: When is the best time to post, pin and tweet your content?
Interesting ways to match content with the sales process is just as critical as ensuring content quality. For effective B2B content, master these 3 concepts that mirror the way an enterprise sale works...
Companies that blog generate 67 per cent more leads than those that don’t, 78 per cent of CMO’s think that content marketing is the future of marketing, and next year marketing teams will spend an extraordinary $135 billion on digital marketing collateral.
These are just three of the more fascinating stats contained in an infographic produced by WebDam Solutions, a US based digital asset management company.
Why Social Media & Search Marketing go hand in hand. Taking the example of the Flower & Gifts Industry.
...We believe that Social Media and Search Marketing go hand in hand because Social conversations can lead keyword strategy in a certain direction, and Search keywords can influence Social content strategy. By combining your Search & Social Marketing efforts, you can make sure to provide your audience with the right content, based on what they search for the most and what engages them on Social Media. Today we will take a look at the Flowers & Gifts Industry as an example of Social Media & Search Marketing alignment...
Like, seriously. How many experts can simultaneously shout from roof-tops (virtually of course since rooftop shouting is so passe’ – just like billboards and newspaper ads – now it’s all about blog posts!) about the amazing new marketing method – #CONTENTMARKETING!!!!!
Have You Heard All the Hype About Content Marketing? The New Thing? Not only is the frenzy resulting in volumes of asinine content like press releases announcing klout scores, but it also fundamentally misses the point. Content marketing isn’t new. This great infographic that @JoePulizzi recently included in one of his posts shows that the practice is at least a century old, if not 4 millennium.So if it’s not actually new…Then what’s the hype? Fair question.
And the answer isn’t content, it’s ubiquity of high speed internet access and quality of search engine results....
We’re pretty keen on optimal timing for social media here at Buffer, and I figured it was high time I collected all the information we have about online communication into one place. I’ve collected research and stats on Twitter, Facebook, email and blogging to help you find the best time to communicate with others in each format.
The tricky thing I’ve come across is that since the Web is still so new, a lot of the research available to us is conflicting. We really need more time and more studies to get definitive answers about what works best, and the fact that our audience members are constantly changing their own activity patterns makes it even harder to work out for sure. Looking at the latest social media stats seems to only confirm that. So my suggestion would be to use this guide as just that--a guide to help you work out what to test for in your own audience, so that you can see what actually works best in your specific case....
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Use the Curata Content Marketing Pyramid to help develop your content marketing strategies.
Use the Curata Content Marketing Pyramid to help develop your content marketing strategies.
Use the Curata Content Marketing Pyramid to help develop your content marketing strategies.