World's Best Infographics
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World's Best Infographics
Celebrating the FINE ART of visual communication in social marketing
Curated by Jeff Domansky
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Rescooped by Jeff Domansky from Public Relations & Social Marketing Insight
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Online Shopping Psychology | E-Commerce Checkout Decisions | Incloud

Online Shopping Psychology | E-Commerce Checkout Decisions | Incloud | World's Best Infographics | Scoop.it

We all love a bit of online shopping but what goes through our head before we click to buy items over the web?


We have done some research in the form of an infographic, which reveals some fascinating insights into the psychology of the online consumer.  


A massive 85% of people said they read online reviews before making a purchase and 1/3 of shoppers admitted buying an item after being influenced by a video. The research also looks into why we abandon sales at the checkout, which is predominantly down to hidden charges and having to register before buying.


Check out our infographic below for the full insight into the mind of the online shopper....

Jeff Domansky's insight:

Valuable insight for social marketers.

Jeff Domansky's curator insight, December 19, 2014 10:38 AM

When we shop online we make sub-conscious decisions when we are buying items but what goes through our head before we click the purchase button?

Bart van Maanen's curator insight, December 20, 2014 12:18 PM

Wat beweegt de online consument in de webwinkel? Wat reviews en video kennelijk veroorzaken in de psychologie van de shoppers.

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How People Buy: The Evolution of Consumer Purchasing | HubSpot

How People Buy: The Evolution of Consumer Purchasing | HubSpot | World's Best Infographics | Scoop.it

It's the great American pastime.


No, I'm not talking about baseball. Or stuffing your face with apple pie. Or arguing about politics with your family over Thanksgiving dinner. No, I'm talking about the great American pastime of buying stuff.


Unlike those other pastimes, however, which have remained relatively unchanged over the years, the way we buy has evolved considerably. For example ...


In 1914, you might've been tempted to buy a (non-branded) pastry after noticing a delicious smell emanating from the local bakery.


In 2014, you might be tempted to buy a Pop-Tart after seeing a commercial for Pop-Tarts on TV, or after reading an article about Pop-Tarts on The Wall Street Journal website, or after hearing about (or attending) a Pop-Tarts-brandedsummer concert series....

Jeff Domansky's insight:

Learn how people have changed their purchasing habits over the last hundred years. Recommended reading for ad, marketing and PR pros. 9/10

Jeff Domansky's curator insight, October 5, 2014 8:04 AM

Learn how people have changed their purchasing habits over the last hundred years. Recommended reading for ad, marketing and PR pros. 9/10

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Infographic: The Anatomy of a Connected Consumer | Gigya's Blog

Infographic: The Anatomy of a Connected Consumer | Gigya's Blog | World's Best Infographics | Scoop.it

The Internet of Things will account for 9 billion devices by 2018 (Business Insider), mobile will account for 21% of all online purchases by 2015 (Google), and social network users will surpass 2 billion by 2016 (eMarketer). Ironically, despite the explosion of technology, channels and devices, today’s continuously connected consumers are harder to reach than ever before.!


This infographic breaks down the anatomy of the connected consumer to help your brand more effectively reach, engage and convert customers across today’s mobile and socially connected landscape....

Jeff Domansky's curator insight, March 23, 2014 2:02 AM

Find the new connected consumer and you will find a healthy target market.

aanve's curator insight, March 23, 2014 11:28 PM

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Five mobile shoppers to watch

Five mobile shoppers to watch | World's Best Infographics | Scoop.it

Aimia has released a report on mobile shoppers, from those who routinely use devices for research (Exploiters) to those who are more influenced by in-store experiences (Traditionalists).


Mobile-assisted shoppers (or m-shoppers) are a relatively new species in the retail jungle: 21% of today’s consumers use mobile devices in stores to assist with their shopping, according to a new report from loyalty management company Aimia.


The study, which surveyed 3,000 consumers in Canada, the U.S. and the U.K., reveals five groups of shoppers who use mobile in varying degrees when it comes to making purchase decisions online and in-store. Below is a snapshot of who these mobile-savvy consumers are, what makes them tick and the implications for retailers...

Jeff Domansky's curator insight, October 18, 2013 3:24 AM

Valuable research on mobile shopping trends and consumers for content marketing, PR and Marketing pros.

malek's curator insight, October 18, 2013 7:35 AM

Five mobile shoppers to watch in this busy retail season in Canada.

Note that the die-hard retail outlet fans (traditionalist) represent more than 40% in the test result. They still use mobile to collect info or ASK for advice (mobile, social media Combo).

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Americans Would Forfeit Cars, TV, and Sex for Their Tablets

Americans Would Forfeit Cars, TV, and Sex for Their Tablets | World's Best Infographics | Scoop.it

Americans are in love with their tablets: 91% of people who own a tablet say they take their device to bed with them, and 15% say they would give up their car in order to keep their tablet, according to survey from Yahoo and Ipsos MediaCT.


Moreover, 25% of female tablet owners say they'd happily give up sex to keep their devices. And what do men have to say about that? One-third of them are in the bathroom—with their tablets, sending email (50%) and instant messages to friends (25%)....

Jeff Domansky's insight:

A true love story LOL! Until you look more closely at the data. Fun reading though.

Jeff Domansky's curator insight, October 5, 2014 8:48 AM

A true love story LOL! Until you look more closely at the data. Fun reading though.

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Jeff Guzzo's curator insight, October 6, 2014 1:34 AM

The article Americans Would Forfeit Cars, TV, and Sex for Their Tablets is an article that shows the importance of mobile marketing. The article states numerous statistics based on the survey about how significant tablets are to the consumers who own them. The survey stated that 91% of consumers who own tablets use them before bed while they are winding down. This measurement shows how beneficial it is to implement mobile marketing through social media, email and apps, considering the percentage of people who use tablets before bed. Companies could send out emails around 9 or 10PM so that the consumers see the emails before they go to bed. The highest percentage of people who own tablets are in the over $100k income per year demographic, but people of all incomes own the devices. This data suggests that marketers could target the higher income households for the greatest success rates generated through their advertisements. With the increasing popularity of tablets, it should be a must for marketers to target consumers using these mobile devices. 

 

-Jeff G

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Infographic Reveals Expensive Markups of Everyday Products

Infographic Reveals Expensive Markups of Everyday Products | World's Best Infographics | Scoop.it

The markup of some items might surprise you. Coupon site Sumocoupon analyzed some consumer data and put together an infographic revealing the markup of 37 products.


The site calculated the data based on information collected from production pricing reports on news sites like CNN and the New York Times. While this isn't the most scientific of methodologies, they're open about their sources and you can check out the data from each report.


More than products, they found that services have the highest markup. This is pretty obvious, but the numbers are a little surprising. For example, interior painting had a markup of 6,329%. Companies charge thousands, but the supplies cost a little over a hundred bucks, according to their data....

Jeff Domansky's insight:

Very interesting look at pricing and profits.

Jeff Domansky's curator insight, July 24, 2014 12:59 AM

We all know there's markup on most things we buy. But the markup of some everyday items might surprise you.

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Bank Marketing Strategy: Millennials Find Banks Irrelevant

Bank Marketing Strategy: Millennials Find Banks Irrelevant | World's Best Infographics | Scoop.it

A three-year study from Scratch, an in-house unit of Viacom, found that a third of millennials believed they won't need a bank in the future. These millennials, defined as those between ages 18 to 33, also ranked the top four banks in the "ten least loved brands" and would rather go to the dentist than to their bank.Is this surprising?


This segment of the population has grown up in an era that saw trust in banking erode due to the financial crisis and a near stagnant economy. This is also a period when new technology has enabled firms like Simple, Moven, Square and PayPal to be more relevant with a generation that would rather handle finances on their phone than in a branch.


Here are some of the findings from the Millennial Disruption Index:

Jeff Domansky's curator insight, March 14, 2014 10:05 AM

Coming soon to other demographics near you!