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Scoop.it!
In an age where millions of people document their lives online, it begs the question: what are the psychological reasons behind Twitter? Read more about the psychology of social media here.
Jeff Domansky's insight:
Twitter insight for social marketers. 
Scoop.it!
For many businesses using Twitter has become a staple in an effective marketing campaign. Engaging customers through tweeting daily tips, facts can be greatly enhanced by following these Twitter tips.
Ali Anani's curator insight,
December 22, 2013 12:35 AM
Tweets have no holidays, only idling sometimes 
Abbi Holtom Whitaker's curator insight,
December 22, 2013 10:42 AM
Lessons learned here: write out ReTweet, add photo links and tweet on the weekend 
Dave Pereira's curator insight,
December 29, 2013 2:51 PM
Images get twice the response rate on twitter during daytime hours.
Scoop.it!
We’re pretty keen on optimal timing for social media here at Buffer, and I figured it was high time I collected all the information we have about online communication into one place. I’ve collected research and stats on Twitter, Facebook, email and blogging to help you find the best time to communicate with others in each format. The tricky thing I’ve come across is that since the Web is still so new, a lot of the research available to us is conflicting. We really need more time and more studies to get definitive answers about what works best, and the fact that our audience members are constantly changing their own activity patterns makes it even harder to work out for sure. Looking at the latest social media stats seems to only confirm that. So my suggestion would be to use this guide as just that--a guide to help you work out what to test for in your own audience, so that you can see what actually works best in your specific case....
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Did you know that 95 percent of businesses throughout the world use social media as a networking tool, and that fifty percent of these companies have noticed a significant improvement in their visibility, website traffic and sales, accordingly? Used correctly, social media platforms such as Twitter, Facebook and LinkedIn allow brands of all shapes and sizes across almost every industry worldwide to attract and engage with customers (old and new), convert enquiries into strong leads and deliver first-class customer support and service. It takes work, and it takes time, but the road is there for everyone. You just have to take those first steps – and then keep putting one foot in front of the other. This infographic takes a closer look at some key social media facts, figures and statistics....
Martin (Marty) Smith's curator insight,
April 25, 2013 9:57 AM
The Future Of Social Media Is Not What We Think We use social media now as children use a hammer. Sometimes we hit a nail's head, but mostly we inflict damage on ourselves and those around us. As we grow up with social media marketing we will see that its secret is the connections it brings and the way it changes US. * Listen More Than You Talk. * Responsive, able to change based on feedback. * Environment rewards, encourages and asks for feedback. * Many ways to provide feedback. * Feedback is actively curated into and feedback out of company. * Feedback scales (grows faster and faster). * There are KPIs for feedback. 
Jeff Domansky's comment,
April 27, 2013 3:52 PM
Marty, thanks for your comments and wonderful insight as always. I totally agree. Always, always start with strategy.
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Scoop.it!
The microblogging giant has come a long way since co-founder Jack Dorsey's first tweet. Here are some Twitter facts and figures worth checking out. Twitter went public in November 2013. The much ballyhooed IPO was a big hit as TWTR opened at $26.00 and closed at $44.90 in its first day of trading. Today Twitter trades at $44.60 despite a net loss of $34 million in its most recent quarterly report. While Twitter has become an incredible brand, it must find a way to show profitability in the future. We don’t want the little blue bird to fly away....
Jeff Domansky's insight:
It's all about Twitter and some great facts.
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Two, studies have shown that tweets that contain one or two hashtags generate a higher rate of engagement than tweets that use no hashtags. However, tweets with more than two hashtags generate a negative rate of return, so, as is usually the case, with these bad boys less is very much more. This infographic from MiHi Digital proposes 4 simple tips for maximising ROI on hashtag use on Twitter, including a mobile user timing suggestion that, while obvious with hindsight, looks eye-openingly lucrative....
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When you’re a brand looking to use social media to raise awareness of your products and services, boost website traffic footfall and drive sales, where do you turn? Which social network is right for you?
Largely, it depends on your goals. What are you trying to achieve? While a broad presence across two or more social platforms usually pays dividends for businesses, if resources are limited and time is strained, finding the best social channel for your needs is the most sensible way forward, based on audience size, relevant demographic and target profile.
Check the infographic below for a very useful overview of the top social media platforms for brands....
InfinityRT's comment,
May 20, 2013 12:08 PM
Love the addition of "skills you need" at the end of the graphic. How often do students just simply leave college without focusing on a "skill", whatever it may be. Just be good a something!
Jeff Domansky's comment,
May 20, 2013 2:40 PM
Agree Infinity. The "skills you need" caught my eye too.
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Twitter insight for social marketers.
aggiungi la tua intuizione ...
Go Straley Group is looking to promote TWITTER to our clients and customers and peers to better inform our buyers and sellers, not only about the great home that just went on the market but also advise it is time to winterize! What a great tool to reach one to many! Are you interested in joining our twitter account -
@gostraley or @rebeccastraley
We can send you simplistic directions, if you like
"HOW TO OPEN A TWITTER ACCOUNT".