World's Best Infographics
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World's Best Infographics
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Celebrating the FINE ART of visual communication in social marketing
Curated by Jeff Domansky
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How 5 Top Brands Are Using Twitter To Drive Sales | AllTwitter

How 5 Top Brands Are Using Twitter To Drive Sales | AllTwitter | World's Best Infographics | Scoop.it
From www.mediabistro.com - June 26, 2013 9:20 PM

How are brands using Twitter to drive sales?

Etsy proactively boosted traffic by encouraging all of their sellers to connect their shops to Twitter by adding the Tweet and Follow buttons to their stores. Bonobos used an exclusive Twitter sale that pushed followers to “flock to unlock” by sharing an offer, which was released after a certain number of retweets. And Paramount Pictures used a Promoted Trend to alert Twitter users of a sneak preview of the film Super 8, followed by a second Promoted Trend to keep the conversation going....

Jeff Domansky's insight:

Twitter really can deliver sales.

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A Road To Success Using Social Media | AllTwitter

A Road To Success Using Social Media | AllTwitter | World's Best Infographics | Scoop.it
From www.mediabistro.com - April 24, 2013 9:59 AM
Did you know that 95 percent of businesses throughout the world use social media as a networking tool, and that fifty percent of these companies have noticed a significant improvement in their visibility, website traffic and sales, accordingly? Used correctly, social media platforms such as Twitter, Facebook and LinkedIn allow brands of all shapes and sizes across almost every industry worldwide to attract and engage with customers (old and new), convert enquiries into strong leads and deliver first-class customer support and service. It takes work, and it takes time, but the road is there for everyone. You just have to take those first steps – and then keep putting one foot in front of the other. This infographic takes a closer look at some key social media facts, figures and statistics....
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Martin (Marty) Smith's curator insight, April 25, 2013 9:57 AM

The Future Of Social Media Is Not What We Think

We use social media now as children use a hammer. Sometimes we hit a nail's head, but mostly we inflict damage on ourselves and those around us. As we grow up with social media marketing we will see that its secret is the connections it brings and the way it changes US. 

I wrote about social media's "most important ROI" (http://www.atlanticbt.com/blog/social-media-marketing-the-most-valuable-roi/ ) and would add to that view how social media changes the enterprise. A "social business" operates differently.

Social Businesses
* More Open.

* Listen More Than You Talk.

* Responsive, able to change based on feedback. 

* Environment rewards, encourages and asks for feedback.

* Many ways to provide feedback. 

* Feedback is actively curated into and feedback out of company. 

* Feedback scales (grows faster and faster). 

* There are KPIs for feedback. 

Social businesses measure, trend and respond to social stats. They develop meaningful KPIs for their social business and never simply plug and play. They are always present and accounted for. 
Jeff Domansky's comment, April 27, 2013 3:52 PM
Marty, thanks for your comments and wonderful insight as always. I totally agree. Always, always start with strategy.
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