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What is PR today? Depending on who you talk to, it's either stuck in the prehistoric era of the dinosaurs or trapped in the social media Twilight Zone. Smart PR pros recognize a foundation of traditional PR integrated with a new social media toolbox, content marketing and new digital channels is the recipe for success. Will “Old PR” go extinct? Brian Kilgore doesn’t think so though, if you read his recent The Huffington Post article Don’t Insult PR People by Calling Them Marketers... 
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As you may know, social media is changing the face of modern marketing. CMOs or chief marketing officers are starting to invest in social media platforms in order to promote products and services. Yet not every social media Website can offer what CMOs are looking for. Here is a guide to the top social media sites and what they can do for CMOs.
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After youve written a major piece of content, do you know how to market it effectively? Its vital that you do.
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Evaluate Your Facebook Page With This Simple Checklist...
Jeff Domansky's insight:
Nice tips for stronger Facebook page results.
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The What, The Why And The Who – How Are Brands Using Social Media?
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PR professionals must include traditional PR, marketing and social media into their campaigns , otherwise you may be of limited value to many companies. "The true PR pro is open to new ideas and adopts and adapts to new disciplines and technology fluidly."
Great info to maintain