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When it comes to business blogging, how much time do people put into creating posts? How long are their articles? What goes into them? How often do they publish new content? How do they promote their posts? Do they measure the results? The answers to any and all of the questions deliver interesting insights on the state of digital marketing. And thanks to the work of Orbit Media Studios, this data has been collected, made available and fun to consume. For three years running, Andy Crestodina -- the web design and development company's co-founder -- and his team have surveyed 1000+ bloggers about how they create content and compiled their findings into blog posts, infographics, and SlideShares. Let's take a look at some of the trends over the years ......
This Data Visualisation by @iantsommers. should be required reading for all US voters. As should is data source Politifact.
It's the great American pastime.
No, I'm not talking about baseball. Or stuffing your face with apple pie. Or arguing about politics with your family over Thanksgiving dinner. No, I'm talking about the great American pastime of buying stuff.
Unlike those other pastimes, however, which have remained relatively unchanged over the years, the way we buy has evolved considerably. For example ...
In 1914, you might've been tempted to buy a (non-branded) pastry after noticing a delicious smell emanating from the local bakery.
In 2014, you might be tempted to buy a Pop-Tart after seeing a commercial for Pop-Tarts on TV, or after reading an article about Pop-Tarts on The Wall Street Journal website, or after hearing about (or attending) a Pop-Tarts-brandedsummer concert series....
...Now that content marketing has been around long enough for trends to cement, we’re getting close to a thought leadership bubble. Too much of it has become farce. The widespread publishing of ghostwritten posts from marketing leaders will continue to cheapen the impact that comes from the leaders who regularly put in the time and effort to pen their own insightful work. To me, that point seems inarguable.
“Marketers are beginning to get less value out of these posts,” Westervelt added. “Not just because of whatever Google decides to do with guest blogging, but because being one of only a handful of CEOs to contribute a story to Forbes once in a while is a whole lot more valuable than being just one among hundreds and having your post buried within minutes of being published.”
Google, in the spirit of keeping the Internet free of clutter, has echoed this idea by penalizing some guest blogging network in search rankings to prevent readers from accessing spammy content that all sounds the same....
In my previous post I shared some advice from Randy Krum, author of Cool Infographics, about creating infographics. In his book Randy devotes a chapter to design tools. Many of the tools used by professional designers cost hundreds or thousands of dollars. But you don't have to spend anything if you want your students to try their hands at creating a data visualization in the form of an infographic. Here are five free tools that your students can use to create infographics...
Addvocate has an interesting take on the potential pitfalls of using social media at various stages of intoxication. As crisis communicator Jonathan Bernstein noted on his blog, keeping alcohol out of the mix isn’t as obvious as it may seem.
“Most people wouldn’t hold a press conference or shareholder meeting after spending a few hours at the bar,” he wrote, “yet for some reason many of those same people feel strangely comfortable sharing to social media when they’re in the midst of tying one on....
The key word in social media is social.
As such, it’s a two-way game. Brands and businesses that use channels such as Twitter and Facebook to simply broadcast their message rarely get the sort of results they would expect. Fans and customers want and demand to be heard, and brands that carefully nurture these relationships benefit from higher engagement levels, boosts in website traffic and sales, strong word of mouth marketing and customer loyalty.
But sometimes, despite our best efforts, things go wrong. So what do you do when the worst happens?...
Do you think your employees love their work? Think again! These are the telltale signs that your employees are starting to disengage. ...
...Traditionally, the ROI of PR that focused on Old Media was measured by a simple comparison of the size and number of mentions in a publication to the cost of advertising for that placement. What’s more, retaining an Old Media PR firm tended to cost upwards of $5,000 per month on a 6-month agreement with no guarantees. In short, calculating ROI for Old Media PR was crude and relied on a lot of ifs. Enter New Media PR. With the ever-growing fragmentation in how we consume media, it only makes since for PR firms to focus on serving content in real-time via the litany of technologies that allow for media consumption. What’s more, ROI is much more easily calculable. Where Old Media PR left a lot of ifs, New Media PR offers more substance. Need to know how many people read your press release online? Wondering how many Twitter followers you gained after an Internet-based publicity stunt? Done and done, all at the drop of a hat. Old Media PR isn’t dead, but it’s on the way out. New Media PR is the future. Adapt or die....
Below is a screen grab of a masterful interactive data visualization. This narrative-driven piece byPitch Interactive manages the extra-tricky task of balancing heavy subject matter with a clear story and compelling visuals. It's a glimpse into the future of data-driven storytelling. Perhaps the most interesting thing about the piece is that it wasn't commissioned by a media organization. It was built by Pitch as a way to explore and understand this complex topic. Bravo. The full data visualization is here — it's worth watching, and scrolling over for a more in-depth view.
With thousands of infographics posted on a daily basis, it can take a lot of work to get your latest creation the online attention it deserves. This can be problematic if you've invested the time, money and resources and the infographic fails in promotion. As the owner of both an infographic design agency and an infographic submission website, I've seen my share of promotion wins and promotion flops. While not all infographics have what it takes to make it in even the best of promotion circumstances, here are some tips for success....
In honor of Pi Day (3/14) we took a dive into our library to suss out some Pie Knowledge, and ended up with the above appetizing infographic revealing the flavor breakdown of the 85,748 “pie” search results from our library. Yes, we know that “Pi” equals 3.14159… and not “Pie,” but we couldn’t resist the delicious comparison. Any way you slice it, this is some tasty data, and our mouths water for data here at Shutterstock.
An excellent infographic, plus additional resources on monitoring your online reputation - from Melissa Agnes's online crisis management blog. Yesterday, Jeffrey sent me a link to this excellent infographic on monitoring your online reputation. I thought it was so well-created that I wanted to share it with you here today. Below the infographic, you’ll find additional links to past posts I’ve written that take you deeper into actually putting the excellent advice within this infographic to use. Take a look....
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Over the years, the Cannes Lions International Festival of Creativity has morphed from a production company free-for-all to an agency shindig to a place where serious people insist that “serious business is actually getting done.” There is also, thankfully, a lot that remains unserious in Cannes. This is the cradle of cutting edge trends and what-were-they-thinking lapses in judgment. To make sense of what we’ve seen this week, here’s what’s in and out at Cannes 2016. (For easy reference, here’s last year’s list. Remember Periscope?)
CMI's Nonprofit Content Marketing 2015 research is out. Nonprofit marketers are doing more with content marketing – and feeling more confident about their effectiveness. They’re trying more tactics, using more social media platforms, growing in their internal knowledge and skills, and focusing on becoming better storytellers. Here’s a quick list of our favorite insights from this year’s report, including what a best-in-class nonprofit marketer looks like.
What people are sharing and how they’re sharing it is changing fast. A new infographic from Go-Gulf, a web design team based in Dubai, has gathered the latest data, which is now available in this newly released (July 2014) social media infographic. Here are the highlights…
Via Lauren Moss, Jeff Domansky
Building high-profile links from media sources isn't that difficult when you know how to approach journalists with a good story....
There's no quick fix. Even before search was on my radar, I'd always believed in integrated communications. Link-building is just another component of what should be a multi-faceted approach, and as such, I believe that links are symptomatic of a well-executed PR campaign.
For any marketing campaign you should be looking to use multiple channels. However, the purpose of this post is to specifically explore ways of working with the media, and consequently how to build links on top-tier media sites....
An infographics collection showcasing some of the best internet marketing and social media graphics for B2B and B2C marketers. Begin here.
What is PR today? Depending on who you talk to, it's either stuck in the prehistoric era of the dinosaurs or trapped in the social media Twilight Zone.
Smart PR pros recognize a foundation of traditional PR integrated with a new social media toolbox, content marketing and new digital channels is the recipe for success.
Will “Old PR” go extinct? Brian Kilgore doesn’t think so though, if you read his recent The Huffington Post article Don’t Insult PR People by Calling Them Marketers...
We need more fun and great stories built into marketing strategies (not just around the campfire...)
Taking a look at PR and communications changes in recent years - a very interesting infographic.
How do you decide what to write about? Does your blog have a content plan? Do your social media posts have some structure and relationship to your blog posts or your other marketing programs? If your answer to any of these questions is “no,” you are likely missing opportunities to extend the reach of your marketing, to reinforce other promotions and activities, and to encourage your audience to make connections to your website, your blog, and other content you are producing. Effective social media marketing strategies need a powerful content plan....
Carnival cruise experiences multiple technical problems resulting in negative media coverage based on MediaMiser's monitoring and analysis.
We're discussing the latest trends in social sharing: the ecosystem gets busier and busier, and now everybody seems to share (and overshare) stuff all day within their social graph. We tried to zoom out as much as possible for you to be able to see the whole picture: the state of social sharing in the beginning of 2013 and everything you need to know about its eight major players. -- get stellar web hosting from http://www.webhostingbuzz.com/ get high quality infographics from http://mostash.com
Domino’s faced a major crisis in 2009 after two employees defiled their pizza on YouTube, but it only took the company three and a half weeks to restore a 22 percent drop in online sentiment, according to social media monitoring service SDL. How did they do it? Domino’s president Patrick Doyle put up his own YouTube video, in which he explained that the rogue employees were not only fired, but also faced criminal charges. YouTube commenters responded with the usual sarcasm, but addressing the problem on the same platform where it started helped contain it. United Airlines and Nestlé, which also faced backlash after a fail, were not so lucky. Below is a comparison of how the three companies’ responses to criticism from the public either reduced or increased the amount negative things people said about them online....
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![Which Blogging Tactics Produce the Strongest Results? [New Survey Data] | World's Best Infographics | Scoop.it](https://img.scoop.it/oywsFA5Bxr8gGa_ruVOi0jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Barry Feldman shares the tactics that business bloggers believe produce the strongest results.