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Scoop.it!
La chaine de magasins spécialisée dans l’équipement de la maison mène dans ses boutiques une campagne qui vise à promouvoir auprès des chalands le contact par mobile, via SMS ou le site dédié. Et les résultats sont là, les utilisateurs aimant toujours, et quitte à s’enregistrer, bénéficier de promotions. (article en anglais) Via Fabienne PUEL 
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Scoop.it!
Retailers are successfully using SMS campaigns to build their mobile opt-in databases as well as to drive in-store and online traffic, according to a new report from Cellit. Cellit reviewed 1,180 campaigns sent by national retailers and analyzed how they are using SMS to grow their databases, retain loyal subscribers and drive sales. One of the key findings is that SMS produces engagement rates six to eight times higher than retailers normally achieve via email marketing when used for redemption, data collection and brand awareness.
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