Wearable technology is poised for exponential growth over the next three years, but the value of this technology to marketers will depend heavily on the rules for how the data will be gathered and used.
It’s inevitable that marketers are going to use this data, because it creates even more depth of understanding about their customers. From activity trackers to digital watches, the volume and scope of what will be available is intriguing. This data is even more personal than what people do on the Web because it relates to personal health, which may already fall under some governmental regulation
As this is a burgeoning area, industry groups are not yet ready to tackle the topic , but I thought I’d propose some ideas for how data from wearable tech could, and should, be utilized....
Big issue of privacy looms for wearable data.