Internet of Things & Wearable Technology Insights
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Internet of Things & Wearable Technology Insights
Internet of things and wearable technology insights, research, innovations & product news
Curated by Jeff Domansky
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Rules For Wearable-Tech Data | MediaPost

Rules For Wearable-Tech Data | MediaPost | Internet of Things & Wearable Technology Insights | Scoop.it

Wearable technology is poised for exponential growth over the next three years, but the value of this technology to marketers will depend heavily on the rules for how the data will be gathered and used.


It’s inevitable that marketers are going to use this data, because it creates even more depth of understanding about their customers.  From activity trackers to digital watches, the volume and scope of what will be available is intriguing. This data is even more personal than what people do on the Web because it relates to personal health, which may already fall under some governmental regulation


As this is a burgeoning area, industry groups are not yet ready to tackle the topic , but I thought I’d propose some ideas for how data from wearable tech could, and should, be utilized....

Jeff Domansky's insight:

Big issue of privacy looms for wearable data.

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Mobile World Congress: Are Wearables More Fragile Than Fun? | InformationWeek

Mobile World Congress: Are Wearables More Fragile Than Fun? | InformationWeek | Internet of Things & Wearable Technology Insights | Scoop.it
Mobile health apps and wearables on display at MWC are cool and beneficial, but privacy issues lie in wait.


Apart from the more obvious security issues, the advent of wearable tech, ubiquitous connectivity, and big data may introduce more taxing privacy issues. So imagine a dystopian nightmare where information flows from your fitness device to your connected TV and you're bombarded with ads promoting healthier eating (not that unimaginable) -- or worse, where data is freely transferred to your insurance providers' systems, which can now dictate your premiums and discounts based on how fit you are, how regularly you use your connected exercise equipment, and what food you're eating -- and just when we thought getting fit was fun.


Of course, these types of issues will require closer scrutiny and oversight from government agencies. Only last year, the US Food and Drug Administration issued final guidance for developers of healthcare apps, stating it would only focus on apps that turn mobile devices into de facto medical devices -- like, for example, an app that transforms a smartphone into an ECG machine to detect heart problems....

Jeff Domansky's insight:

Privacy issues loom large for wearables.

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