At the upfronts, networks talked like streamers while digital-first companies turned to linear tactics.

The evolving digital ecosystem offers broadcasters a chance to re-establish their prominence as the

Video is heading down two paths: a short vertical market, where content is produced at low cost and driving vast engagement, and a premium long-form market that can be effectively monetised.

A lack of understanding of the benefits and perceived high costs are holding back investment in connected TV advertising, a Teads report has found.

At Streaming Media NYC 2024

Closed-mindedness when it comes to CTV means agencies and advertisers are missing big opportunities as technology continues to advance.

Roku, Samsung and Vizio each used their NewFront presentations to introduce new ad options that go beyond the standard 15- and 30-second interstitials.

The premium nature of TV has long made the channel

Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences.

Spot attribution has enabled us to make TV accountable like digital, but it's a narrow measurement that misses the true power of TV.

Leading industry executives pondered the best AI innovations in TV, whether it already exists or has yet to be conceived.

TV buyers predict streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement.

The Paris Olympics will be watched by billions. How can brands reach this audience successfully? With connected TV (CTV). Find out why now.

Significant new research from Barb and Isba, the array of video content and TV's proven effectiveness suggest the future is bright.

A Holistic View of the U.S. Video Value Chain and Some Surprising Insights

Media trading currencies remain crude in an era that demands sophistication. TV can lead the push to change this amid the abundance of data and research available.

Arguably, the two biggest challenges in the FAST ecosystem are managing the ad experience and delivering ROI for the brands that support the platform. Experts, from Fremantle's Laura Florence to Fuse Media's Patrick Courtney to Media Cartographer Evan Shapiro, agree that standardizing the data they collect and delivering on the promise of programmatic advertising is the key to making it all work. But as this clip from Streaming Media Connect 2024 reveals, it's easier said than done.

The choice, immediacy and visuals of TV are at their peak, but manufacturers' pursuit of advertising opportunities risks compromising the viewing experience and, in turn, this golden era.

Now that alternative TV currencies have passed the initial sniff tests, how should buyers and sellers compare their viewership numbers?

Brands want to measure ads everywhere, but media companies keep making it harder

Commercial TV operators could explore mergers, changing their business model or expanding into other activities, but those all pose challenges. Diversifying core capabilities might be the best answer yet.

TV can play an important role in decarbonisation efforts, both in terms of its own sustainability practices, and by using its reach and influence to drive wider change in society.

ITV, Sky and EssenceMediacom discussed what’s next for the industry, with measurement remaining a key focus.

That matter to the European landscape in 2024