Web marketing sprint 1: months 1–4
- Persona/KPI interview & questionnaire
- Analytics setup
- Site audits
- Topical keyword research
- Information architecture analysis & implementation
- Navigation optimization
- Social strategy/review
- Benchmark report
Web marketing sprint 2: months 5–8
- Navigation implementation
- Tag optimization
- On-page optimization
- Content messaging
- Editorial calendar & blogging
- Social media implementation
- Information architecture analysis
- Benchmark report
Web marketing sprint 3: months 9–12
- Information architecture analysis
- On-page optimization
- SEO performance reviews
- Social media implementation/blogging
- Conversion optimization
- Benchmark report
digital marketing