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Walmart attire les clients en magasin grâce au mobile

From www.ecommercemag.fr

Afin de lutter contre le showrooming, le géant de la distribution Walmart envoie des promotions géolocalisées sur le smartphone des clients pour les inciter à pousser la porte du magasin.
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How Amazon, eBay, And Wal-Mart Became 'The Big Three' In Mobile Commerce

From www.businessinsider.com

How three e-commerce giants are also succeeding at mobile commerce.
Jérôme MONANGE:

Amazon, eBay and Wal-Mart have achieved something remarkable. With millions of apps and websites competing for attention, each has carved out a mass audience on mobile and have become the top three mobile commerce properties in the U.S



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