Luxury department stores use fashion bloggers to attract consumers
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Jérôme MONANGE
Marketing/Cross Canal & Retail/Shopper/Luxe & Communication/Veille
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@JeromeMONANGE
Department store chains are increasingly partnering with fashion bloggers to promote new initiatives and publicize their stores.
Fashion bloggers often have a large degree of influence and many followers, making them the ideal spokespeople for high profile marketing campaigns and events.