Retailers Must Reinvent Their Stores, Says Report
LONDON, United Kingdom — As online sales continue to rise, some have questioned the continued relevance of physical stores. Silicon Valley entrepreneur and venture capitalist Marc Andreessen has gone so far as to predict the death of traditional retail altogether. “Retail guys are going to go out of business and e-commerce will become the place everyone buys. We’re still pre-death of retail and we’re already seeing a huge wave of growth,” he said, famously, back in 2013. Yet, in fashion, physica
physical shopping remains a vital driver of brand engagement and sales. Indeed, several venture-backed fashion e-tailers, including Warby Parker, Bonobos and Frank & Oak have recently opened some kind of physical space
Jérôme MONANGE
Marketing/Cross Canal & Retail/Shopper/Luxe & Communication/Veille
www.tikimee.com/jerome-monange
@JeromeMONANGE
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