Why Burberry's Snapchat Testino campaign is the best piece of marketing in 2015
Why Burberry's Snapchat Testino campaign is the best piece of marketing in 2015, Never mind the John Lewis Christmas ad, says James Kirkham, global head of social and mobile at Leo Burnett, Burberry partnering with Snapchat to create an ad in real-time will be the best piece of marketing this year. | Marketing Magazine
Today Burberry launched the first ever 24 hour fashion campaign, shot by Mario Testino. Exclusively created whilst Burberry crafted their more regular spring / summer 2016 output, the beautiful Testino images will only be up for 24 hours before disappearing again into the ether.
La publicité sur Snapchat.