Macy’s tests tablets and tech gadgets
Yet the department store chain is clinging to the idea that many consumers will want to try on other kinds of apparel, such as bikinis, bras and high-fashion items, before making a purchase. [...] the company is using tech gadgets like tablets to upgrade fitting rooms, leaning on one of the few advantages that brick-and-mortar retailers have over Web-only stores. Macy’s recently revamped its fitting rooms in the women’s swimsuit and athletic department at its store in Manhattan Beach (Los Ange
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