LAB LUXURY and RETAIL ® : MARKETING & COMMUNICATION : Retail - Expérience Client - Luxe - Digital in Store - Future of Retail - Commerce Connecté - Omnicanal - Social Marketing - Influence - Réseaux Sociaux -Transformation Digitale

When I hosted my first breakfast at HVO Search discussing retail and digital convergence I asked "is Amazon ever going to have a store?"

And last month my question was answered. Yes indeed. Amazon has joined the likes of Birchbox, Warby Parker and Bonobos creating their offline experience. 

On 2 November, Amazon opened its first physical store. Located in Seattle’s University Village neighbourhood, the store, a bookshop, has been labelled “a physical extension of Amazon.com”, and uses customer